Purpose for the Young

1. Cultivating Purpose among the Young

Young people are facing challenges that no previous generation has encountered. From economic uncertainties to the mental health crisis, and from the climate emergency to social unrest, the world they are stepping into is complex and, at times, overwhelming. Yet amidst these difficulties, there lies a great opportunity: the chance to cultivate a sense of purpose that can drive both personal fulfilment and broader societal change.

The search for purpose is no longer a luxury, but a necessity. As children, teens, university students, and other young people navigate their journey through education, work, and personal growth, helping them find meaning is a powerful tool we can offer. As discussed in previous editions of this newsletter, purpose provides direction, resilience, and a reason to persevere in the face of adversity. But how can we cultivate this sense of purpose in young people today?

Research shows that children are often born with a strong empathy towards other humans and animals. Ariel Knafo has led remarkable studies that prove that. But often, along the way, they start losing it. Young boys are told not to cry and not to feel. Young girls know that if they do feel and cry, they will fall into the stereotype. So young children today, with all the pressure of social media, slowly lose their empathy. Cultivating it is a critical step in helping them find purpose and create a positive impact.

The sense of purpose doesn’t simply emerge on its own. It needs to be nurtured, explored, and supported. This is where parents, educators, employers, and mentors play a pivotal role. We know that parenthood is much more than keeping our children safe. We also need to give them a sense of purpose and life aspirations. By guiding young people through experiences that allow them to reflect on what truly matters to them, we can help them uncover their own motivations, passions, and the impact they want to make in the world. 

2. The Role of Education

As per the last newsletter, education, including higher education, has a unique responsibility to foster a sense of purpose. Traditionally, educational systems have focused on academic achievement and professional success, but this is no longer enough. Young people need more than just skills and knowledge—they need the opportunity to connect what they are learning with a deeper meaning. They aspire to do more than make money. Many want to make a difference even more.

Universities and schools can create spaces where students explore existential questions like “What is the kind of life I want to lead?” and “How can I contribute to something larger than myself?” Through courses, mentoring, and co-curricular activities, educational institutions can encourage students to think about their values and how these align with their career paths. 

For this reason, the peak organisation for social entrepreneurs in the USA Ashoka works to develop empathy and EQ among children so that they can grow up with a desire to change the world and use the power of business as a force for good. 

Moreover, service learning, internships, and real-world projects offer tangible ways for young people to see how their work can make a difference. These experiences build confidence and help students see that they have the potential to create change, both in their personal lives and on a global scale. My life has changed dramatically because of volunteering to help a kid during my university years. I will always be grateful that my university opened my eyes to my ability to create a positive impact through this project. At Macquarie University , PACE is aiming to do the same. Students in SPJIMR SP Jain Institute of Management & Research mentor children from disadvantaged backgrounds as part of their Abudaya course, learning to see the world with empathy and compassion. 

3. Purpose in the Workplace

As young people transition into the workforce, the search for purpose continues. They are increasingly looking for careers that align with their values and offer a sense of meaning. Organisations that recognise this shift will be better equipped to attract and retain top talent.

Companies can play a significant role in supporting their employees' sense of purpose by creating an environment that prioritises meaningful work and social responsibility. This might include opportunities for community involvement, sustainability initiatives, or personal development programmes that encourage employees to explore their passions beyond the confines of their job descriptions.

For young professionals, knowing that their work contributes to a larger mission can be highly motivating. Whether it's a company’s commitment to reducing its environmental impact or its efforts to support underrepresented communities, these initiatives provide an opportunity for young people to connect their personal values with their professional lives.

Cultivating a sense of purpose in young people is more than just a moral imperative; it is essential for their well-being and for building a resilient, thriving society. By creating environments—whether in education or work—that foster reflection, provide real-world experiences, and offer mentorship, we can help the next generation find meaning in their lives and make a positive impact on the world around them.

As we invest in purpose-driven education and workplaces, we’re not only shaping future leaders, but we’re also contributing to a more thoughtful, engaged, and sustainable future. And that is a legacy worth striving for.