QUESTION FROM A COACH – SHOULD I COMBINE PUBLIC SPEAKING WITH MY COACHING PRACTICE?

Question – Jennifer, I know you’ve been a keynote speaker for years. Should I consider adding public speaking to my coaching practice?

Jennifer – I was a speaker even before I was a coach, so this is a no brainer for me. If you have any inclination to speak and get in front of groups, it can be one of the best complements to your coaching practice because as a coach you want to get in front of as many people in your target audience as possible. Speaking gives you visibility, credibility and likability like nothing else. Not to mention, if you charge a fee for your speaking you can make great money to boot!

Then, if done correctly, you can then use speaking opportunities to bring clients into your coaching practice. Because now they like you, know you and trust you, so it should be an easy conversion from there.

But besides being a great profit center and marketing tool, as a coach we're doing a lot of listening and not a lot of talking. However, as a speaker you get to do much more of the talking and teaching. In my experience, I really like the balance. So yes, I absolutely recommend giving public speaking a try if it's in your wheelhouse.

About the Author  

Jennifer Powers is an ICF Master Certified Coach and founder of Powerhouse Coaching. Powerhouse Coaching specializes in leading 10-hour Group Mentor Coaching Classes for coaches wanting to attain or renew their ACC, PCC or MCC   credentialing from the International Coaching Federation . Powerhouse Coaching also offers 75-hour ICF Level 3 Master Certified Coach courses to coaches wanting to move from PCC to MCC. Professional coaches can also join the Powerhouse Coaching Club which features skill building and business building for an international community of coaches. Learn more at www.phcoach.com.