Quick Actionable Ideas To Try Today

We're taking a one month break from the usual format of this newsletter, so I can share with you some quickfire wins you can try out. Things you can do differently on LinkedIn today that will immediately start improving your results.

Key things to focus on / change

Mix up what you share

Why is that?

Well, the LinkedIn algorithm shows people the types of posts they tend to engage with the most.

So someone who regularly stops to watch videos will be shown more videos...

and someone who browses through PDFs on LinkedIn will be shown more of those...

and people who vote on polls will be shown more polls.

... and so on.

Therefore, if you share a variety of post types during the month, overall your posts are going to be seen by more of your connections (and your extended network) here on LinkedIn.

Focus on personal profiles

⚠️ The LinkedIn algorithm doesn't give much visibility to company posts compared to posts from individuals ⚠️

So if all your efforts go into building a company page and sharing posts via the company page, you'll only reach a modest audience.

vs.

Putting that same effort into getting your company brand shared by individual team members will multiply your visibility and results!

BONUS TIP: if the individuals are people who actively engage on LinkedIn then the results will be magnified further still.

🔍 If you're in any doubt this is true, just think how few company posts you've seen in your feed today (and most you have seen were probably "Sponsored posts", ie. the company has paid to have that post seen)

Adapt to what LinkedIn is rewarding

👉 When video first came out, it was video posts that were especially rewarded.

👉 More recently, it's been PDF shares and LinkedIn polls (and personal posts).

If you've seen your post reach decline of late, try doing a few of these in the coming weeks and you should see a turnaround in your results.

Make sure your LinkedIn headline is a powerful reminder of why people should be interested in you

Your LinkedIn headline is the most visible space you have on LinkedIn to remind people about your expertise and who you can help.

It's seen pretty much every time you do anything on LinkedIn.

Think of your headline as an opportunity to showcase your unique selling point (USP). What makes you stand out from the crowd? What are you known for? Why should people want to click through to look at your profile and learn more about you?

If you can answer these questions succinctly in your headline, you'll be well on your way to attracting more of the right people to your LinkedIn profile.

Ask a question to encourage engagement

This one's simple, just comes with a bit of practice. The more questions you ask in both your posts and in your comments, the more conversations you will spark. Conversations lead to opportunities - and also signal to the LinkedIn algorithm that your content is of interest.

So try to add more into what you post here on LinkedIn!

Add calls to action to SOME of your posts

Calls to action encourage people to take action when they read one of your posts. Maybe by booking in for a call, or by registering for your next webinar. But don't overdo it! Occasional calls to action will in time be seen by everyone in your network; whereas calls to action in every post can start to feel very salesy and end up being ignored.

Avoid reshares and reposts

Bizarrely, when you comment on a post, LinkedIn will often encourage you to reshare or repost that post. However, from extensive tracking of the reach that these reshares and reposts get, I can tell you that they'll only be seen by 1/10 as much as a new original post of your own. So only use this feature when absolutely necessary.

Engage more

The biggest driver of engagement on your posts isn't what you post - it's how much you have engaged with other people in the preceding months.

There are 2 key reasons for this:

1) Humans are reciprocal beings. If someone comments on something you've posted, compliments you, starts a conversation, engages with you... well the next time you see a post from that person, you are more inclined to interact with them in turn.

2) PLUS social sites like LinkedIn magnify this - because their algorithms are always trying to determine what they should show you in your homepage feed... and if two people have interacted with one another, then that's a signal to the algorithm that it should show each of those two people more of the other person's posts.

So if you're someone who's eager to start driving more engagement on your posts here (or indeed on any other social media site), try taking some of the time you are spending on posting and diverting that to instead spend more time on engaging with other people. I think you'll be pleasantly surprised by the results!

Use the "Content Search" tool on LinkedIn

🔑 What's the key to seeing more posts it'd be really worth you engaging with on LinkedIn?

Well here's one simple change you can make!

❌ Stop relying on the LinkedIn homepage feed to serve you up with all your LinkedIn content.

✅ Instead, turn to the "Content search" tool on LinkedIn to laser-focus on bringing up the content you're most interested in seeing.

By doing this, you can specify that you want to see all the conversations about eg. "social media marketing".

You can narrow down to just see posts of your 1st degree connections, which is great for helping you to stay engaged with more of them...

... or you can track discussions of the wider LinkedIn audience, which is a great way of engaging with an ever wider pool of potential prospects.

Final thoughts and book a call?

I hope this selection of ideas really helps you to ramp up the results you're getting from LinkedIn. As always, I’d welcome your thoughts - and please do add a comment if you think others in your network would find this helpful (or if there’s anything you’d like me to expand upon).

P.S. if it'd be helpful to book in a call to talk about getting you better results from social media, you're welcome to head over to the Social-Hire.com website and click the book a call icon to schedule in a time!