Raise More on Giving Tuesday, Do More in 2023

"I consider Labor Day as a sort of 'back to school day' for fundraisers. You have four months. The last two months of every calendar year bring in an overwhelming percentage of your funding for the year," Joan Garry from the Nonprofit Leadership Lab shares in the latest Classy LinkedIn Live.

And Joan Garry is right. Classy’s platform data shows that 10x more donors are acquired on Giving Tuesday compared to an average of the year. We also saw that Giving Tuesday and New Year’s Eve both had 2x the conversion rate compared to an average day in 2021. 

To help you get in gear for the giving season, we’ve curated a variety of Giving Tuesday and year-end resources to help you crush your 2022 goals.

Raise More on Giving Tuesday With Over 25 Free Resources

Kickstart the biggest giving season of the year by heading over to our Giving Tuesday Resource Center. This is your go-to site to raise more with your year-end fundraising strategy. 

A few of the most-downloaded resources include:

• The 3-month Giving Tuesday Checklist
• 16 Email Templates for Giving Tuesday Through Year-End
• 3 Classy Academy Courses with expert tips from our coaches
• Case studies of successful year-end giving strategies

Create a Scroll-Stopping Social Media Strategy That Converts 

Did you know that LinkedIn is the highest converting social media channel for campaign pages? Build a Giving Tuesday social media strategy that attracts motivated supporters on LinkedIn. 

Tune in to our LinkedIn Live on September 29th as LinkedIn for Nonprofits’ Nupur Kanodia and Classy's Carolina Ousley discuss how to showcase your organization’s impact, empower your followers to amplify your message, and convert supporters to give. 

Join Us at Collaborative: Virtual Sessions to Improve Your Donor Relationships

On October 6th, we’ll explore how to inspire continued giving. Learn how to establish connections that last well beyond year-end, leverage psychology to improve your donor communications, and ultimately improve your relationships with supporters. The best part? It’s FREE to attend.

Optimize Your Donation Page for Conversion This Giving Tuesday

Take advantage of one of the biggest giving days of the year by optimizing your donation page for conversion. Watch the webinar replay as Classy Account Executives share the must-have donation page features, two fool-proof donation experiences, and more.

How to Promote Your Recurring Giving Program 

Shift your Giving Tuesday strategy from converting more one-time donations to elevating your recurring giving program. We walk you through how to attract more passionate supporters and create a sustainable income stream for your organization. 

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Classy is a giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive fundraising tools to convert and retain donors.

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