Rapid Response: OMD Digest Commerce Centricity

This LinkedIn newsletter provides exclusive insight into OMD's internal Rapid Response series, created by OMD Worldwide 's Managing Director of Product, Jean-Paul Edwards . This month’s edition covers OMD’s latest thought leadership series, OMD Digest.

OMD Digest returned in Q4 with a five-part series focused on ‘Commerce Centricity’. In this episode, Peter Loell , Director at OMD Danmark , discussed generative search and how AI is reshaping the discovery experience. The conversation covered the evolving role of marketers, and the opportunities brands can tap into by integrating search and social strategies. Watch the full episode below.

In another episode, OMD EMEA CEO Blake Cuthbert and OMD EMEA Head of Commerce Parweez M. discussed driving full-funnel success through connected commerce. They explored how commerce is evolving from a siloed function to a more integrated approach, covering tactics for brand discovery, the integration of brand and retail, and their impact on the consumer journey from awareness to conversion. Watch the full episode below.

Social commerce is transforming retail in APAC, with creators leading the charge. In the latest OMD Digest, Connie Chan , CEO of OMD China, and Dileep Raj Singh , Head of Digital, OMD APAC , discuss the role of social media and influencers in shaping consumer shopping habits. They explore the platforms driving social commerce, strategies creators use to engage and convert audiences, and how brands can leverage social media and influencer collaborations to reach a wider, more engaged customer base.

In episode four, OMD LATAM CEO Juan Fernando Nino Diaz and Digital & E-Commerce Director Amaury Cruz Díaz discussed the rise of clean rooms as essential tools for marketers seeking deeper insights, better personalization, and cost efficiencies. They explained how data clean rooms work, their benefits, and how these secure environments enable safe data sharing and analysis, leading to more effective marketing strategies and improved ROI.

In the final OMD Digest episode, OMD Worldwide CEO George Manas and Flywheel SVP Drew Habeck discussed how traditional retailers are evolving into retail media networks. They explored strategies for leveraging in-store and online presence for advertising, the benefits for brands seeking direct consumer engagement, and real-world examples of retailers enhancing revenue and customer experiences through these networks.

This OMD Digest series inspires a fresh perspective on the future of Commerce. From AI-driven generative search and integrated commerce strategies to the rise of social commerce and data clean rooms, the series highlights how brands can leverage new technologies and approaches to drive growth. This series is a must-watch for marketers eager to stay ahead in today’s dynamic marketing landscape.

The next OMD Digest series will return in 2025, so stay tuned! For any questions, please drop a comment, and subscribe to avoid missing out on next month’s edition.