Re: Your Last Dental Cleaning
Did you miss your last dentist appointment? I bet you didn’t. Here’s why.
The average dentist office confirms appointments at about a rate of 97% and has a no-show rate of around 1%. Dentists offices have an appointment culture, and auto dealers could learn a thing or two from them.
The average automobile dealership confirms sales appointments at about a rate of 30-40% and has a no-show rate of about 40% - 55%
If a dentist office can compel someone to set and keep a dental cleaning for $50 six months from now, why is it that we don’t have the same process for appointments in our own dealerships selling the second largest purchase your customers will make?
Unfortunately to add insult to injury, most dealers aren’t calling their missed appointments quickly enough, if at all, either.
BDC Colin and his team can identify areas of weakness, opportunities and threats in your current business model, make recommendations, and implement improved processes to help you achieve enhanced customer loyalty and sales. Schedule a call today with our team of BDC experts here.