Ready, Get Set..... Go!

We are all taking off from our starting blocks and racing toward the finish line again. A New Year and new resolutions to make this year better. Like a foot race preparation is everything. If you expect to win or even place well don't think it happens without practice, hard work and resolve.

Marketing is the same mindset and your success or failure depends on your willingness to do all the fundamentals and hard work. Property Managers work very hard to keep their occupancy rate up to the company's standards. It is probably one of the main goals for them at all times. The problem is there are peaks and valleys from month to month that make it difficult to keep the rate up on a smooth monthly basis.

Just like any sales the issue is not something you can easily change in the moment. You need to be proactive and market even when it's good because that is when you can best afford to take the time and make the effort. Once your in the valley there is little you can do to change it.

Our Perks Card Program can help with the ups and downs as it is a quarterly program so once local businesses have purchased the ads they have 90 days not just one month. Also your new residents are always getting these cards so there is marketing happening at all times.

Even one program isn't enough though. Property Managers need to look at their history and work with a Apartment Marketing company to create programs that cover these valley times and expand the peak times as well. Keeping the ball rolling is the goal. Don't let time get the advantage on you. Marketing is a little like a chess game. You need to be several moves ahead of the move your on to be successful.

Market Your Apartment is a marketing company that understands the needs of the Property Manger and the costs involved to market. We don't just sell on ad or a direct mail program we talk to you about your marketing difficulties and help you make the wisest decisions on how to be consistent and use your budgets cost effectively.