THE REAL PR: Unpacking public relations, busting myths (and why it matters)
Trevor Young
Battled-hardened PR, content and digital communications consultant and coach. I help credible entrepreneurs and business professionals raise their profile and reputation in a way that’s strategic and sustainable
Today’s noisy digital-first world is a challenging one for business owners.
How do you get more people to know you, trust you, and respect your brand?
How do you stay front of mind with your target audience and be talked about positively in the marketplace?
The answer is public relations, but not as you know it!
Get ready to unlock the potential of your business through the power of PR content and digital communications.
Get ready to become your own PR machine.
Welcome to episode #1 of the BECOME YOUR OWN PR MACHINE podcast
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PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue!
But first, let's get down to basics. I spend this episode unpacking the concept of public relations, discussing what it really is, and why it's important for solopreneurs and business owners to understand the crucial role it plays in the marketing mix.
SPOILER ALERT: If your view of PR has been influenced by Hollywood or the media generally ... then get ready for to start rethinking things :)
Show notes:
Welcome to the very first episode of 'Become Your Own PR Machine' in which I set the stage for what's to come by redefining what public relations is (and isn’t) in today’s digital-first world.
I explain how PR has evolved well beyond just media publicity, encompassing a variety of elements such as social media, owned media, influencer relations, sponsorships, partnerships, and networking, among others.
I also discuss the strategic importance of PR in building visibility, influence, and trust in the marketplace, and how it can do the heavy lifting for your marketing efforts.
Three actionable insights from this episode:
1. Holistic approach to PR: Shift your focus from just seeking media publicity to a more comprehensive understanding of public relations. Identify and engage with the people who matter the most to the success of your business. Deepen your connection with them through various PR strategies, including owned media, social media, partnerships, and networking.
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2. Content creation and transparency: Embrace content creation as a crucial component of your PR strategy. Use various digital tools to create and disseminate content cost-effectively. Ensure that your communications are open, transparent, and genuine to build trust and respect with your audience.
3. Integration with marketing: Understand that PR lays the foundation for marketing success. Effective PR can make your marketing efforts more cost-effective. By building a strong reputation and trust, staying front of mind with your target audience, and being talked about positively in the marketplace, you lay the groundwork that allows your marketing initiatives to perform better.
Quotable quote:
"Respect is important. You want to get more people to know you, to like you, to trust you … absolutely trust you … and respect you. You’ve got to earn that respect and trust."
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🎧 LISTEN ---> The 'Become Your Own PR Machine' show, available now from your podcast app of choice!
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My new 'secret' podcast!
I have produced a new Secret Podcast [free limited audio series] in which I lay out the situation facing all business owners, and providing what I see as the opportunities for brands to gain an edge over the competition in a way that’s purposeful and respectful.
Following are the micro-episodes available in this private audio feed ~ SUBSCRIBE HERE
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TREVOR YOUNG | PR WARRIOR
I help business owners become clear and confident in how they leverage PR, content and digital communications to build their brand and grow revenue.
[ How can I help you? ]
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