Recently Industry Updates That You Should Be Aware Of!

1) KFC India Appoints FCB India as its New Creative Agency on Record.

KFC, a global fast-food giant renowned for its finger-lickin’ good chicken, has been a household name in India for years. With a robust network of outlets across the country, KFC India has consistently delivered quality food and memorable experiences to its customers. The appointment of FCB India as its creative partner signals KFC’s intent to elevate its brand narrative and connect more deeply with the Indian consumer base.

Why FCB India?

FCB India, part of the global FCB network, is known for its creative prowess and strategic thinking. The agency has a track record of creating compelling campaigns that not only capture attention but also drive business results. FCB India’s deep understanding of the Indian market, combined with its innovative approach to storytelling, makes it an ideal partner for KFC India.

Strategic Goals and Expectations

KFC India aims to leverage FCB India’s expertise to create a more cohesive and dynamic brand identity. The collaboration is expected to bring fresh perspectives to KFC’s advertising strategies, focusing on creating a stronger emotional connection with consumers. This includes tapping into local insights, cultural nuances, and consumer preferences to craft campaigns that are both relevant and engaging.

2) Interactive Avenues Wins Social Media Mandate For RRPL.

Representational Interactive Avenues, the digital arm of IPG Mediabrands India, has bagged the social media mandate of Racing Promotions (RPPL), India's Formula racing and motorsports management enterprise

3) Leads Experts Wins SabkaLoan's Digital Marketing mandate.

Lead Experts, a data-driven digital marketing agency, has won the Digital Marketing Mandate of SabkaLoan, one of India’s leading quick online loans provider.

Aimed at amplifying SabkaLoan’s digital presence and enhancing customer engagement, this development furthers Lead Experts’ strategic expansion into the financial services sector.

Collaborating with Lead Experts in the past, SabkaLoan’s revenue has nearly doubled in the last 1.5 years and their loan disbursement rates have gone up by 35% while NPAs have decreased by 47% through quality lead generation.

As part of this collaboration, Lead Experts will combine its innovative approach with SabkaLoan’s customer-centric philosophy to revolutionize digital engagement in the industry towards being more result-driven.

4) Bombay Design Centre wins Mandate Tata Chemical's Corporate Website

5) DViO Wins Marketing Mandate for Attero

Bombay Design Centre (Bombay DC) has secured the mandate for revamping Tata Chemicals’ corporate website.

This development underscores the design agency’s expertise and innovative approach to digital transformation as the mandate has been won post a multi-agency pitch.

As part of the mandate win, Bombay DC will leverage its cutting-edge advancements in digital and technology design to enhance and elevate Tata Chemicals’ online presence.

That being said, since Tata Chemicals’ current website has been set for a comprehensive overhaul, the mandate encompasses every aspect of the site, including design, messaging, content, technology, and overall user experience.

Moreover, the project aims to create a website that not only meets but exceeds expectations of the audience globally, ensuring a strong and impactful user experience.