Recession Proof: Only 18% of businesses are focussing on this key area of their business - are you?

It's no secret that many are predicting a global recession.

Low-interest rates are coming to an end while war is pushing up the price of goods. The big-thinkers who are in the know are heralding a weaker global economy with stronger competition from giants like Amazon and China's Alibaba; which may limit your business' growth if you are in the ecomm space.

So how do you not only survive but thrive in your business with all this on the horizon?

Read on for some practical ways to prepare for the recession

Good customer service

Only 18% of businesses are actively working to retain clients.

Businesses as a whole are spending their time on customer acquisition rather than retention, even though it costs 7 times as much to acquire a customer than retain a customer.

71% of consumers have ended their relationship with a company due to poor customer service, which (according to Neil Patel in a recent survey of US businesses), has cost businesses in the region of $82 billion in the US.

With an impending recession it is vitally important to control your costs and make sure that your business cuts unnecessary spending.

Whether you are B2B, or B2C, the message is the same.

Create a dialogue in your business where your customers feel like they can get in touch with support, receive updates on their transactions in a timely manner, and feel that they are both valued and receiving good value.

If you get this right then no amount of cost-cutting, poaching or advertising tactics will be able to sway your customers over to your competitors.

And - if you retain your clients for longer, your costs are kept lower as you don't have to spend as much time on customer acquisition, therefore helping you to bring costs down while keeping profits steady.

Delivering your goods on time

As a 3PL we know the value of a promise.

If you have made a deal with a client that your goods will be with them on a certain date, and they aren't… it places your business' name in a poor light.

It breaks trust.

And if it happens repeatedly, it means the loss of a client for your business.

Keeping your business moving, on time, and within budget is how we have built our reputation and managed to be in business for over 2 decades.

When you make a promise, you need to be able to rely on your logistics partner to keep that promise.

This again falls into the category of good customer retention, and is one of the vital areas to look at moving into an economic downturn.

Making sure you are getting the best deal on moving your goods

You don't have to be the cheapest at what you do in your business. But you do have to give high value.

If you consistently wow your clients with good business practices, easy transactions, intuitive automations set up for communication, an easy dialogue when they need to contact your business for support, delivery times which are consistently honored, and fair pricing - your value becomes infinite.

To touch more on the fair pricing.

With the costs of gas and oil increasing, moving and transporting your goods has become a costly endeavor.

Having a logistics partner with a team of experts who are used to thinking outside the box is another way to set your business apart from the rest.

By combining forwarding methods of air, ocean and land, you can offer your customers their goods at a fair price, with a fair delivery time and get out in front of your competition.

This lateral problem-solving combined with the latest in logistics technology means you are always in control of the costs and timings, which means your business can share accurate data and information with your clients in almost-real time.

How ACI Logistics can help you do all these things

As you can see from the above, having a 3PL that offers great customer service, the latest technology and a global reach means that you can be ahead of your competition.

It also means that you can offer these things to your customers and turn clients into lifelong fans.

With ACI Logistics, you will get all these things and more.

If you want to discuss partnering with us to see how we can help you retain your clients, and add value to your business - get in touch with one of our logistics experts today.

+971 4 8219300

sales@aci.ae