For Recruiters that hate selling
Terry Edwards
I Help Recruitment and Search Firm Owners make more placements, for the right fee, with less work and fewer headaches
The other day, I spoke with a recruiter who told me they hate selling.
Not in a casual “I’d rather not do this” kind of way.
More like, “I dread picking up the phone. I feel pushy. I second-guess everything I say. And if they say ‘no,’ it hits me like a punch to the gut.”
And honestly, I get it.
When selling feels like chasing, convincing, or begging, it’s exhausting. It’s a grind.
But here’s the thing…
Have you ever bought something—a car, a house, maybe even a holiday—where you already knew you wanted it before you walked through the door?
You’d done your research. You’d seen the reviews. You already knew it ticked all your boxes.
When you showed up, the salesperson didn’t have to “sell” you on it.
They didn’t have to convince you it was worth it.
You were already in. All they had to do was help you finalize the decision.
It felt easy. Natural. No pressure.
Now, imagine if that’s what your clients felt like when they spoke to you.
That’s what happens when your marketing is dialled in.
Clients come to you already seeing you as the expert.
They trust you can solve their problems.
They’re excited about the chance to work with you.
Your job? Just have a conversation and decide if they’re the right fit for you.
The Recruitment Client Machine book, shows you exactly how to set this up in your business.
You’ll learn how to position yourself so clients are pre-sold before you ever speak.
No chasing.
No awkward convincing.
No “Why should we work with you?” moments.
Just conversations with people who already want what you’ve got.
It changes everything.
If you’re tired of selling the hard way, this is for you.
It’s a step-by-step guide to attracting paying clients into your Recruitment, Staffing, or Executive Search Business—every single month, like clockwork.
When it’s released, the retail price will be £21.00, but you can pre-order your copy today for just £6, with free delivery anywhere in the world.
Plus, when you pre-order, you’ll get instant free access to the Recruitment Client Machine Training Centre. That’s over 7+ hours of client attraction training designed specifically for Recruitment and Search Business Owners.
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Recruiters with empty tables
Imagine you’ve poured everything into a restaurant.
You’ve spent years perfecting the recipes.
The food is incredible.
You’ve hired the best team.
You know anyone who walks through the door will leave happy, full, and raving about the experience.
But no one comes in.
You stand there day after day, staring at the empty tables.
You start questioning yourself:
“Is the food really that good?”
“Maybe people just don’t want what I’m offering.”
“Why is everyone walking past and going somewhere else?”
Because that’s exactly how it feels when you’re running a recruitment business that delivers real results… but no one’s showing up.
You KNOW you’re good at what you do.
You’ve got the testimonials, the placements, and the results to prove it.
But instead of clients coming to you, you’re stuck chasing them.
Instead of attracting the businesses you’d love to work with, you’re having to convince people to trust you. And instead of winning fees that reflect the value you bring, you’re watching competitors—who aren’t half as good—undercut you and take the work.
It’s not because you’re bad at what you do. It’s because no one knows how good you are.
It’s like having the best restaurant in town with no sign outside, no menu, and no buzz.
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