Recruiting, Socially.
Pad N Swami
Career,Transition & Placement Coach C Suite Mentor Board Level Strategy Advisor
Digital Media is gaining momentum in almost every field now and it has also given a new, solid path to quality recruiting.
According to a survey, almost 90% of recruiters use social media in their recruitment process! Employers are actually turning to LinkedIn, Twitter and Facebook to spot and catch the best candidates out in the market.
The process has completely evolved from being basic, traditional, job-based hiring to a planned, precise process of attracting top candidates. Once attracted, the next level is engaging them with the company’s brand, work culture and growth opportunities.
Social Media can actually help you hook the best fish, and here are some platform-specific tips, best practices and techniques to incorporate social media into your recruitment and staffing process.
The most prioritized platform for e-recruiting. Almost 85% of recruiters who go for online recruiting prefer LinkedIn first. LinkedIn gives access to over 150 million professionals around the globe for recruiters in multiple fields. Here are some tips on how to use LinkedIn for quality recruitment.
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Profile Page
Your LinkedIn profile page is the face of your organization. The candidate makes the first connect to you and your organization by viewing the profile page on LinkedIn.
This means that your LinkedIn profile page should have your decent photo, recommendations, work history and description of skills. This gives personal connect to the candidates thinking about applying to your organization.
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Join Relevant Groups
It is very important for employers to join relevant groups and build connections and relations with specific industries to create a candidate pool. A proper engagement on these groups gets you recent updates, posts and announcements that eventually help you attract the best talent from the market.
With over 350 million tweets per day, there is no doubt that Twitter has become an Information Search Engine. It is now the platform of choice for breaking news from all the corners of the world. Here are some ways to use Twitter for effective recruitment.
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Posting Job Ads
Twitter’s vast reach and extensive network helps your job ads reach to a larger number of potential candidates who are on Twitter. With this reach, you and your desired candidate is just one click away from getting in touch.
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Use #HashTags
Use relevant hash tags and specific keywords that get you the maximum reach of jobseekers. Using such hashtags requires only a smart use of keywords.
There is no doubt that any desired candidate would be spending the most of their time on the most popular social networking site in the world – Facebook. Recruiters should take the best out of this platform provided they know how to use it smartly. Here are a few ways that a recruiter can use Facebook to select a good pool of candidates.
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Manage a group or community network
Like LinkedIn group you can promote your job openings on a Facebook group which is industry-specific, location-specific or position-specific. It can also be used as a platform to provide information about the industry or area you’re looking to fill positions in.
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Posting Job ads on Fan Pages
Posting job openings on Company Pages can be a great way to advertise the available vacancies to fans of a page. An RSS feed of these job postings can be established which can help candidates find the right opportunity.
If your organization or company allows their employees to access Facebook, you can encourage them to post the job openings on their wall so that it can reach their personal network thus maximising reach.
Lastly
Social media can be used as an effective platform to attract active as well as passive candidates for the job openings. We’ve basically highlighted some of effective tips to use social media for attracting the best talent. Thoughts about how to use Social Media for Background Checks for another time.
I can be reached at pad@urpantech.com in case you have any specific questions to ask me or log on to www.urpantech.com for more information. Find us on any of these networks for jobs, tips, knowledge, trivia, contests and much more:
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Nice Informative Post!