A recruitment team's five most effective automation habits
An engaged talent pool sets recruitment firms apart from their competitors in a market with a shortage of talent. The advent of cutting-edge automation tools has enabled recruiters to engage, nurture, and ultimately place top-level talent at their clients' unprecedented pace and scale.
Here are five habits your team can incorporate
1. Engage regularly -
Recruiters' poor communication is the most common reason talent becomes frustrated with them. Automation lets recruiters manage communications more efficiently and keep candidates informed throughout the process.
2. Improving data health -
If recruiters want to succeed, they must always collect, store, and analyze data – something they shouldn't do manually, especially on a large scale, since siloed, error-filled data can cause just as many problems as clean, unified data.
3. Stay organized -
Automating simple ATS tasks such as notes and alerts allows recruiters to focus on building relationships with candidates and clients. This solution is invaluable, with so many candidates competing for many positions.
4. Streamline onboarding -
An automated onboarding system tailors processes for different types of hires and minimizes hiring risks. Back-office errors negatively impact an employee's productivity and can result in fines and penalties. Misclassification of workers is one such mistake.
5. Scale up marketing -
Develop your marketing workflows and lists so you can target specific contacts with relevant content. The workflow isn't just about engaging prospects initially but establishing a sustained relationship.
When sales prospects are nurtured with valuable content, recruitment agencies can focus on engaged prospects while automatically engaging new ones. Among the metrics to track are engagement score (points are added to prospects' profiles each time they interact with content), pipeline revenue (income generated from lead conversions), and new lead close rate (the percentage of leads that convert).