Reflections from Our CEO and Co-Founder
Dear Blue Earth,
Reflecting on where we are now at the end of another calendar year is proving both insightful and rewarding. It is so exciting to be part of the Blue Earth movement.
2024 has been a year full of challenges, uncertainty, and ongoing global struggle. The disconnect between business, politics, wider society, and the natural world upon which all life depends has never been more defined or real.
Political landscapes have changed. Leaders have proven to be as volatile as the markets they seek to influence. Calls on governments to protect and restore the natural world are heard but not followed up. While we must continue to encourage world leaders to redefine themselves as a global force, the continual shift towards an increasingly fragmented and self-serving world is worrying.
At Blue Earth, our collective pursuit of something better binds us together as a movement. We understand that people need optimism, positivity, and solutions, as well as a belief that all is not lost.
Pointing out the problem is one thing. Having the tenacity, courage, and motivation to do something about it is something different. In order to stand a chance of achieving any of the global Sustainable Development Goals within the next five years, a reconnected working world is the only way forward.
In a world where leaders of industry are increasingly demonstrating their ability to eclipse the power and influence of politics, now is the time to champion these leaders as agents of change and encourage them to see the opportunity in being the ‘force for good’ that we need all leaders to be.
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As we close out another year, we look forward with optimism. Blue Earth’s mission to transform the way the world works is more relevant than ever.
We will continue to come together as a community of makers and mavericks, founders and futurists with an adventurous and realistic mindset, focused on finding a better way to be.
Thank you to everyone who has played their part in Blue Earth so far. The movement is building, the mission is strong, and together we will undoubtedly find a better future for all.
This is the opportunity of our time.
See you all in the new year,
Co-Founder and CEO at Blue Earth
If our economics is going to leave us homeless, maybe it is time us city-dwelling folk stopped pretending what we do is work. Literally everything we do is nice to do, not must-be-done. And all we achieve through it is make money essential for something as basic and fundamental as living. An artificial idea like money ends up becoming more essential to living than soil, water, air, life, only because money can buy these things. It was originally invented to help traders settle accounts between themselves but then they got us all hooked to it. To the extent we forgot that it is nature that meets our needs, not factories or shopkeepers or entrepreneurs. Then they made laws recognising that a 4.6 bn yr old Earth could be owned by a 6 mn yr old species. And we believed it, not bothering to question whether the first man ever procured the title deed to the property from its original owner. Working for money lends legitimacy to the idea of cost of living. There is no cost of living. We are life, we are sovereign to Earth. Simply by belonging to it, not owning it.