The Relevance, Edition 2.4

Maximizing Relevance in Political Advertising

In today's political landscape, voters are bombarded with messaging from various political campaigns. To stand out and make a lasting impact, political advertisers need to find innovative ways to maximize relevance with potential voters. By harnessing the power of Simpli.fi's proprietary technology and implementing key strategies, political advertisers can reach voters with unmatched precision. In one of our recent blogs, we explore some strategies to make the most of your political advertisement and increase your chances of connecting with your target audience.

Dive into the world of political advertising with Phil Vavelidis, Simpli.fi’s Director of Political, on this Simpli.fi TV episode!

Come hear Phil's expert tips on maximizing digital campaign effectiveness and the power of CTV ads. Plus, discover how Simpli.fi's AGF tool boasts an impressive 93% match rate!

In this episode of Simpli.fi TV, Phil Vavelidis, Simpli.fi’s Director of Political, shares insights on maximizing digital advertising for political campaigns. Phil emphasizes data quality and efficient utilization, highlighting Simpli.fi’s AGF tool with over 93% match rates. He discusses targeting strategies across devices, emphasizing the rise of connected TV (CTV) advertising. Phil also addresses the continued relevance of linear TV advertising and the importance of minimizing waste through strategic targeting. He stresses the significance of customized and transparent reporting practices. The episode concludes by acknowledging Simpli.fi’s political service team for winning the Reed Award for 'Best Political Service Team'.

3 Key Strategies for Non-Political Advertisers in Political Seasons

It's time to navigate the 2024 election cycle with confidence. Check out one of our latest blogs as we outline three pivotal strategies for non-political advertisers looking to stay relevant amidst the political noise.

As the 2024 election cycle gains momentum, the focus often centers around political advertisers, leaving non-political advertisers wondering how to remain relevant amid the political noise. This year, anticipated projections for ad spending during the 2023-24 election cycle indicate a record-breaking figure of over $16 billion in political messaging. With this in mind, it becomes crucial for all advertisers to distinguish themselves from the expected surge in political ads.

Simpli.fi Wins Award for 'Best Political Service Team' at Reed Awards

Simpli.fi Takes Home 'Best Political Service Team' at Campaigns & Elections Reed Awards'! Our commitment to excellence, client satisfaction, and innovation has set new industry standards. Learn how we're shaping the political advertising landscape.

Simpli.fi, the Advertising Success Platform known for providing programmatic advertising and workflow software to agencies, brands, and media companies, is thrilled to announce its recent triumph at the prestigious Campaigns & Elections Reed Awards. The company has secured the esteemed title of the 'Best Political Service Team,' highlighting its exceptional service and groundbreaking strategies in the political landscape.

The Local Approach: How Digital Advertising is Redefining Political Campaigns

In the changing world of political campaigns, the traditional broad-stroke approach to advertising is being finely tuned with the power of digital precision. Gone are the days of casting a wide net over entire counties with a one-size-fits-all strategy. Today, with the capability of zeroing in on the communities that matter most lies the true potential.

When referencing national or diving deep into local political campaigns, the real game-changer has been the shift to localized digital targeting. Imagine being able to directly speak to the voters in specific battleground states, key counties, or even down to the zip code and coffee shop they’re in—this is the new reality, powered by the accuracy of digital advertising.

What We're Reading

• Benjamin Capital Partners raises $5.5M to reward cash for gamers and more: Benjamin Capital Partners' successful $5.5 million funding raise for their cash rewards business, including a focus on rewarding cash for gamers and more, while also mentioning that the company's newly appointed CEO, Lon Otremba, has previous experience in the native advertising industry through his involvement with Simpli.fi's acquisition of Bidtellect.
• US Political Ad Spending Forecast 2024: eMarketer provides a forecast of US political ad spending for 2024, highlighting the significant growth in spending on digital formats such as connected TV (CTV) as campaigns and interest groups target refined audiences and address the challenges of misinformation and reputational risks in an increasingly polarized electorate.
• What is the Biggest Challenge for Marketers Today? Excited to share that commentary from our very own CMO, Jeaneen, is included in this Entrepreneur article where she discusses how Simpli.fi is leveraging AI for efficiency and engagement.