The Relevance, Edition 4.1
What is Native Advertising? And How Can it Help Your Full-Funnel Marketing
In today’s competitive environment, capturing attention isn’t enough; marketers need to create a seamless journey that guides potential customers from curiosity to commitment. Native advertising has become a powerful tool for brands looking to integrate their messaging naturally within content, helping consumers feel engaged rather than interrupted. As a key tactic within a full-funnel approach, native advertising is effective across the funnel by blending seamlessly into its environment, which fosters trust and relevancy—two crucial elements that drive customer action.
Our recent Simpli.fi blog dives into the mechanics of native advertising and how it bolsters a full-funnel strategy. By using native ads, brands can meet consumers with contextually relevant messaging that resonates with them wherever they are in the customer journey. This approach allows for a more authentic connection, amplifying the effectiveness of each stage in the funnel, from initial exposure to conversion. Learn how this tailored, multi-touch approach to advertising can elevate your campaigns and foster deeper engagement across channels.
How Full-Funnel Marketing Can Amplify Your 2025 Media Plans
As 2024 comes to a close, marketing leaders are focusing on how to make every dollar count in 2025. In a landscape saturated with diverse media options, full-funnel marketing stands out as a strategic approach that ensures that each stage of the customer journey is optimized to meet changing needs and expectations. By balancing brand-building efforts with conversion-focused tactics, full-funnel marketing provides a cohesive experience that encourages potential customers to engage meaningfully with your brand at each touchpoint.
With Simpli.fi’s full-funnel approach, brands can drive results by delivering targeted messaging that addresses audiences where they are in their journey. From initial awareness campaigns to retargeting strategies, a full-funnel approach brings together diverse media formats and tailored messaging to create a holistic experience. Marketers looking to get the most from their 2025 media budget will benefit from a strategy that not only increases efficiency but also deepens customer relationships and enhances ROI by maintaining relevance from awareness to advocacy.
Mastering AI for Marketing Automation | Shaun Whynacht
Artificial intelligence is transforming marketing, enabling brands to deliver hyper-personalized experiences at scale. In this episode, Shaun Whynacht, CEO of Blue Cow Marketing, explores how AI can simplify and enhance every stage of the customer journey, from initial engagement to nurturing and retention. By harnessing AI-driven insights, brands can craft campaigns that feel timely and relevant, making each touchpoint more impactful. Whether you're new to automation or looking to refine your approach, Shaun’s expertise sheds light on how to achieve a balance between efficiency and personalization.
With AI-driven marketing automation, brands can navigate the complexities of today’s digital landscape with agility and precision. From optimizing content creation to refining ad campaigns, AI technology is proving to be an indispensable tool for marketers aiming to build genuine connections with their audiences. This episode offers a wealth of practical strategies for leveraging AI to drive growth, enhance engagement, and optimize customer interactions—ultimately transforming how brands approach their marketing efforts in an increasingly digital-first world.
Leveraging Full-Funnel Marketing with The Container Store & Costa Farms
Consumer journeys are rarely linear. You might find yourself adding an item to your cart, saving it for later, then finally completing the purchase a few days after that—all through different touchpoints. Full-funnel marketing understands this path, engaging customers consistently as they move from one stage to the next. At a recent AdExchanger webinar, Simpli.fi gathered marketing leaders, including James Moore, Chief Revenue Officer at Simpli.fi, Mari Carrasquillo, VP of Marketing & E-Commerce at Costa Farms, and Jennifer Pereira, Integrated Marketing Director at The Container Store, to discuss how their brands have redefined customer engagement.
During this conversation, we explored how full-funnel strategies enable brands to stay connected with customers across channels, from physical stores to online platforms. This approach not only enhances brand visibility but also aligns messaging to where customers are in their decision-making journey. By leveraging data and real-time insights, these industry leaders are crafting more meaningful interactions that convert curiosity into loyalty. Explore how these brands are using full-funnel strategies to adapt and thrive in today’s multifaceted marketing landscape.
2024 Simpli.fi Client Advisory Summit
This past week, we had the pleasure of hosting some of our wonderful partners in Fort Worth, TX for our Client Advisory Summit. We shared insightful discussions on how we can continue to grow together—alongside a taste of the fun and charm of the Fort Worth Stockyards. It was a great few days!
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