The Remedy | December 5th

CM Rx: I know talking about Elon is getting old, but I think it’d be doing you all a disservice if I didn’t talk about his most recent comments. Although I shouldn’t have been surprised, Elon told some of X’s biggest past advertisers, such as Disney, to “f- off” while on stage for The New York Times' DealBook Summit. He also stated that if X were to die off, they’d be to blame rather than his behavior over the last year. Quite sus, Elon. 👀

As time goes on, and more and more big companies like Apple and IBM stop advertising on X, I have to wonder how much longer this behemoth legacy social media platform is just left in the dust (Tesla bros, rejoice). As a Social Strategist at Lafayette American, I have had a good share of conversations with brands in regards to reassessing even their organic presence on the platform. During this time, it’s important to pay close attention to other platforms, like Threads for example, to note if it’d be viable to put more stock into showing up there. Or potentially adapting your X strategy to platforms like TikTok, Instagram, and even more love Facebook.

Your Weekly Dosage*

*may contain viral side effects 👀

• Meta updates political advertising rules to cover AI-generated images and videos
• Instagram has a new ‘Link highlight’ option when creating a new post
• YouTube has expanded its ‘Playables’ games test to Premium subscribers
• Threads is adding keyword searches 
• TikTok launches new ‘Creative Cards’ to provide content inspiration
• Reddit launches new Conversation Placement ad formats
• Threads search now supports ‘all languages’ in latest update
• Pinterest expands direct links to more ad campaign types

From my TL to yours ⬇️

• Sparknotes Spotify Wrapped is 👌🏻
• Zaxby’s with the shade 😜
• NYC DOT is so cute for this 👏🏻
• Funyuns, take my money 🧅
• AriZona Iced Tea was clever for this 🍵

🔦 Spotlight 🔦

This spotlight is pure, wholesome fun, and seeing it on my FYP has, no joke, brought a smile to my face every time. It’s not clear who started the trend, but what made it popular was not only the fun of it all but the song Surround Sound by J.I.D. The premise of the trend is to tape your phone to the ceiling to get a bird’s eye view, then get everyone in the shot, and then simply dance and have a good old time to music.

What brings me the most joy when it comes to this trend, is how you can get a whole host of happy people in the video, perfect for a team setting: The Aston Martin F1 Team was the first real brand I saw taking part in this. The video is now pinned to their profile with 43.3M views and 5.8M likes. It can be iffy jumping on trends as a brand knowing there may be copyright implications due to music rights, but that’s one risk worth taking (while the streams to J.I.D.’s track are mounting).

The Remedy is crafted and curated by Lafayette American's Senior Social Strategist, Caite Marchione. 🦂🌹