CONSUMER RESEARCH MODULE #4. CONSUMERS DO NOT WANT TO BE BOTHERED BY SALESPEOPLE

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The research they did, below, is the most comprehensive I've seen in years, and in Today's Crappy Economy, we need every tool in the tool box...AND THEN SOME.

You can read the whole report on LinkedIn HERE or on our FREE Marketing Informational Website with over 1,000 articles about retail, strategies, marketing, tactics, social, and more, HERE.

Read Our Consumer Research Posts #1 HERE, Post #2 HERE, and Post #3 HERE

OUR THOUGHTS ABOUT THIS RESEARCH MODULE

• Again, we put forth having an In-Store flyer outlining your specials that you hand to the consumer upon entering the store. Also be sure, as a salesperson, to hand them your business card too, being sure you can be contacted easily in, or out of the store to get credit for any sale.
• You MUST have your store dressed with P.O.S. that describes features, benefits, construction, quality, and unique elements of the product or group you’re promoting. Table Tents and floor stands do this very well.

a.) Consider having a QR code on all your P.O.S. so the consumer can be linked to the product(s) on your website and/or any product videos detailing the product.

THE SILENT SALESPERSON....THAT WORKS!

“According to a study by the Small Business Administration (SBA), effective signs can increase business by as much as 150%. Proper signage and point-of-sale (POS) materials can help increase sales and impulse buys dramatically if you do a good job with them.

Using visual triggers effectively may increase your sales by up to 29.5% since attention equals opportunity because they influence shoppers in-store to make unplanned purchases.

At Imagine Advertising, we can produce any type of signage for indoor or outdoor use

As a former waiter at a high-end restaurant, in my much younger years, I kept “eye contact” with my customers and watched their body language to determine if they needed help. There is NOTHING more annoying than an overzealous salesperson or waiter.

In our next research module, #5, we will address tomorrow the following

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