Reshaping the Future of Advertising

We aim at SCAI to contribute to the media sector through our groundbreaking AI solutions. With our expertise, we bring you closer to the pulse of the digital revolution, offering AI-driven insights, personalized experiences, and unparalleled connectivity. 

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What are the Latest AI Trends in the Media Sector? 

• Native advertising is poised to grow from USD 57.4 billion (2023) to USD 175 billion (2030) at a CAGR of 17.3%. 
• Programmatic advertising is expected to grow by 14.2% to USD 396.5 billion by 2030. 
• Augmented reality (AR), virtual reality (VR), creative design, data analytics, and ad campaign management are the most demanded solutions by advertisers today. 

Source: MarketsandMarkets Advertising Technology Market Global Forecast to 2030 

SCAI’s Take: 

Technology and innovation will revolutionize the media sector by enabling marketers and brands alike to showcase the right offerings to the right audience at the right time while capturing critical data. 

/Sen. tim . ent - An . aly . sis/ 

Sentiment Analysis is a natural language processing method that helps categorize the opinions, emotions, and attitudes expressed by customers regarding everything from a particular product or service to an entire brand or subject matter. 

Within the digital advertising landscape, Sentiment Analysis allows for AI-driven assessments of public perception, leading to insights that play a crucial role in campaign optimization. From websites and social media to search engines, apps, and even AI-powered DOOH advertising solutions, this process can help craft personalized and memorable campaigns and consumer experiences. 

How can AI Benefit Advertisers to Produce more Efficient Ads? 

🤖 Automates and fine-tunes campaigns with unparalleled precision for maximal campaign efficacy. 

📊 Offers comprehensive analytics, enabling data-driven decisions for refined advertising strategies and impactful outcomes. 

🎯 Ensures streamlined ad delivery, optimizing placement and content to maximize impact and relevance. 

⏰ Provides advertisers with timely, actionable data, empowering them to strengthen campaign performance and adapt strategies proactively. 

Spearhead Outdoor Advertising and Embracing Latest Smart City Technologies in Riyadh  

SCAI teamed up with AlArabia to redefine the concept of outdoor advertising by harnessing AI technologies and utilizing advanced techniques to deliver an innovative digital advertising industry that contributes to improving landscape of the capital within the framework of vision 2030 goals. The partnership extends beyond advertising and includes utilizing cutting-edge technology to develop smart cities and enhance the urban landscape. 

As part of its digital transformation strategy, AlArabia with its distinguished four-decade track record as leader in the outdoor advertising industry, is dedicated to reimagining advertising and fostering the development of intelligent, vibrant, and digital cities, thereby allowing them to compete on the international stage. 

What’s the Impact of this Alliance? 

Through this alliance, we are progressively developing the next wave of OOH advertising together by providing real-time and purposeful analytics for your advertisements, aiming to deliver customized advertisements based on the audience, and targeting advertising content that aligns with their objectives. 

Stay tuned for further progress and updates on the latest AI news.

For more information, please visit our website www.scai.sa