The Resilient Entrepreneurship with Badette Araullo

“I thought I was confident enough to take on the world, but actually I was living in my own bubble.” 

Ambitionnaire - Ambitious + Millionaire

This was Badette Araullo many milestones ago. At the time she was a habits coach, and though she was courageous enough to chase her dreams, she admitted in the Ambitious Tribe podcast that she was stuck in a scarcity mindset, struck by fear to play beyond her network. 

I’ve had the fortune of working with Araullo for the past two years in my high-ticket masterclass, and she continues to amaze me with her strength, grit, and resiliency. Now a speakers manager, she leads a transformative, profitable consulting business with work-life integration and self-love at the center–all while being a single mom of 3. 

Araullo shared that she had to pivot several times, both personally and professionally, to find herself on the right path towards her calling. Now I couldn’t be more proud to declare that she’s living proof that once you let passion move you, you get to move mountains, plus so much more.

To welcome the new year, I thought it was fitting to revisit Badette’s story. How did she do it: how did she turn her pain into her power?

“Is this real?”

Araullo recalled on the podcast that the first major milestone she ever achieved was earning six figures. “I was writing down my goal, but I wasn’t believing that I could actually achieve it,” she said. “[But] it wasn’t as hard as I thought. You just need to move forward with the steps [in the masterclass] and know your client, know your pain. When I hit that mark, I was like, ‘Is this real?’” It took her six months.

But monetary return aside, reaching this milestone instilled in Araullo hard lessons she would not have learned otherwise. She broke through her scarcity mindset. She learned to show up. “Sometimes life happens, but most of the time we can show up,” she said, adding that this shows clients your character, credibility, and integrity. It’s not about constantly being physically present, but about honoring your word. In her own consulting business, when Araullo found that she couldn’t show up due to the recent death of a family member, her way of showing up was writing a heartfelt note to her mentees, telling them what she was going through. 

Your Greatest Pain Will Be Your Greatest Blessing

When I asked Araullo how she ended up as a speakers manager, she told me a story that’s ultimately grounded on pain, but one that granted her so much power. “My marriage fell apart, so I unexpectedly became a single mom. I was crying, and I thought, Oh my gosh, I have three boys to take care of,” she began. “I was an events manager before I got married, and when I got married, I didn’t work for ten years.” She had to return to the job market in her 40s, rightfully asking, “What work will I go back to?”

Being an events manager was off the table since it didn’t fit her life as a single mom. She had no network, no capital. Luckily, a relative was looking for someone to market their product; Araullo started her role in sales in no time. 

It was at this moment that she started rediscovering her capabilities. “I remember, I used to talk to bug guys at top positions [as an events manager]. I could do this again; it’s in me. I started to dream again.”

When Araullo became the country representative for a US firm, she decided to upskill and enroll in a training program, thinking it could help her elevate her presentation skills. “I didn’t realize that the program was for me to conduct my own program, my own talk,” she admitted. Still, she went for it, and after a month, she was already able to produce and conduct her own talk.

As an action taker, Araullo said she implements everything she learned every time she completes a training program. She adds, “If it works for me, good. If it doesn’t, it’s still good. It’s my only way of knowing if that program works.” This opened more doors for her, and soon she was able to traverse her own path as a habits coach. 

Soon she found herself at a crossroads. As her speaking engagements piled up, she met other life coaches who she deemed better and more experienced than her, yet they were not getting paid as much, or not getting enough speaking invites at all. “They were asking me, how did you conduct your own talk, your own workshop? How did you take care of the logistics? I said it was easy for me because I was an events manager,” Araullo shared. She observed that these coaches were great at coaching, but they needed help in marketing themselves, in presenting themselves and finding their own market. 

This is when it clicked for Araullo: “If I help them, then I’ll be helping more people.” Through empowering herself to be a speakers manager, regardless of how niche this career was, she is able to empower so many others. 

On Recognizing Your Calling

That said, paving your own path is easier said than done. Araullo was scared to pursue being a speakers manager because it was very niche, but she knew she would regret it more if she didn’t try. “I knew I was good at organizing, at events, negotiation, and mediating,” she said. “Knowing what I was good at really helped me.” For her clients, she is heaven-sent. “So many speakers and life coaches get curious about what I can offer them.” But once they know, you could see in their eyes: Araullo is the answer to so many of their problems.

But how does it work? “I need to know who they want to serve, what they’re good at,” she explained, stressing the importance of getting to know her client. This is vital when she markets these coaches to companies. She would also give them feedback, suggesting tweaks based on what her clients wish to achieve. 

When she started in 2015, Araullo had no network. But through the years she was very intentional in building relationships. “Whenever I get the chance to meet somebody. I do my best to connect and be unforgettable so they would remember me,” he said. This thriving network enables her to successfully market her clients. She also maximizes social media.

Making Your Passion Profitable

Like every business that ever made it big, Araullo’s consulting business answers a problem. This is the key to a resilient business: tap into your personal concerns and respond to that first. As you become your first testimonial, that’s when you pass it along and pay it forward. People will be interested in the solution you provide because they see in you the results of your service. “I can 100% say to my clients, I know what you’re going through,” Araullo said. 

It also pays to pursue a business solution because it’s something close to you. It not only addresses a gap you know is real; it also makes you more resistant to the inevitable ups and downs of business. For Araullo, she finds herself going back to, ‘Why am I doing this?’. As a coach herself, she knows exactly why. 

To hear more about Badette’s story and her work as a speakers manager, listen to our podcast episode here. For more inspiring stories about wealthy, driven, and ambitious women and actionable steps you can take in order for you to move the needle and have a soulful business, tune in to Ambitious Tribe with Kassy Pajarillo. 

__________________________

If, like Badette, you’re ready to elevate your consulting game, apply and learn how you too can collapse time, achieve work-life integration, and make your passion profitable [CLICK HERE]. See you there, ambitionnaire!