Resolutions all Salespeople Should Have for 2025

Most salespeople have a list of resolutions already. In fact, by the time this article drops on LinkedIn, many of you would have forgotten some of the resolutions to which you committed a few weeks ago … which is why we planned to release this after January 1 (even thought I’m writing it on November 6).

Regardless of the resolutions you made and your progress so far, this is a second chance – you can modify your list or start over – but you need to consider the five resolutions below if you want to maximize your sales in 2025.

Act more intentional.

If there is one thing that I see separating great salespeople from good salespeople, it’s this: great salespeople are intentional with their time and good salespeople are responsive with their time.

In our marketplace, salespeople can have success by simply responding to requests quickly and with professionalism. In fact, the market has evolved to a point where that’s the most common description of a good salesperson today. However, it’s virtually impossible to be great by responding to a finite amount of people or accounts. Greatness comes from intentionally doing things that are not expected while customers and other important people are waiting for things they requested. That’s hard.

Prospecting, developing creative ideas for customers, and preparing for sales calls … how can salespeople find time to do these things? They don’t find time. Great salespeople just do these things and know that the other things will get done. They don’t wait until all their tasks are done before prospecting. They prospect at a defined time and get to their reactionary work later.

Use AI tools.

Strategic salespeople won’t lose their jobs to AI, but they will lose their jobs to other salespeople that use AI. It’s here. It’s not going anywhere. And guess what? There are some awesome AI tools out there that can make salespeople faster and more productive at mundane tasks and more creative at deeper activities.

Where can you start? Ask ChatGPT “How can a salesperson use artificial intelligence to be better?”

Engage in professional development work.

There is no other career that is measured on results that practices less than salespeople. Athletes, actors, and musicians all practice 90% of the time and perform 10% of the time. Salespeople practice maybe 1% of the time.

Don’t just make this resolution but make a specific goal like “I will practice public speaking for 100 hours in 2025.”

Get uncomfortable in one area of your job.

Every salesperson has an area of their job in which they’re uncomfortable. Usually, that skill would make them better. You know what yours is. Cold calling? Public speaking? Working with engineers? Whatever it is, conquer it this year. And conquering it simply means that you do it – not that you’re great at it!

Get healthier.

Yep, I did it. I added this bullet point that’s in every article and podcast right now. The bullet point that you’re tired of reading. Guess what, a healthier salesperson is a more successful salesperson – 100 out of 100 times!

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