Retailer “Target” making holiday gifting easier.

“Customer delight” is the topmost priority or objective for any retailer in the world.

There are many ways in which “customer delight” could be imparted by the retailer, whether it is through customer service, self-checkouts, priority previews etc.

Target, retailer has recently taken their customer delight proposition to next level by using AI tool that imparts convenience to customers in choosing the right gifting item.

Target is using GenAI technology to make its customer’s digital shopping easier in other ways — including hundreds of thousands of enhancements to product display pages on Target.com for easier searching, browsing and conveniently summarized product reviews and more.

Though personally, i hate chatbots using AI tools, but this one is really cool and convenient.

Watch the video here.

Next article, i shall narrate my story as to why i hate chatbots.

Ciao.