Revenue Agencies are the future, here is why.

Ive previously broken down the misalignment of job functions stemming from misconceptions of who does what, thats driven into reality over time.

Marketing is NOT a SALES assistant.

Marketing’s core function is to create demand.

However how they do that, is providing a Revenue Led Growth plan, against the following key indicators.

🔴What would the key target audience need to see

🔴 Where would they need to see it

🔴Will that make it real for them? and take them to the dream state and what does that look like?

Utilising Consumer Persona data, they can also link the who what where for the buyer persona B2C or B2B, it actually doesn’t matter, you just link it to the role type… and then cross reference other trigger indicators.

They can also show you within a range of likeliness, who is coming off market, who their providers were, and whats going to make it real for them.

They can profile, best fits and worst fits against persona data of your current best and worst billers.

This is Marketing. If your Marketing team ISNT providing top down targeting that results in Revenue Led Growth plans, test it, see what they are producing and WHY they are and WHO asked them to. You will find your answers there.

They hand this to Sales ;

🟢Jump on this channel

🟢Say this

🟢Send this

🟢Show them this

Inclusive of a communication activity plan, Sales aka your company can win.

That’s sales role, to work in with a Revenue Led Growth top down targeting plan, INCLUSIVE of a communication plan that has signed agreeables.

SALES then hands the ball to Customer Success for the touchdown.

Within that, it contains

🔵Communication plan — signed agreeable who what where — how often

🔵Expectations

🔵SLA

🔵 Anything else that’s need to know.

Then, Customer Success, basically weaponises that very communication activity plan, and acts with urgency precision against those signed agreeable, so the Ultimate Customer Experience is reached.

What I can say in all the industry sectors I’ve looked over, is this is NOT what happens in business today. ❌❌

Misconception and misalignment stems from the following statements ;

SALES believes Marketing, is there to provide no intent leads.

Marketing gets frustrated with SALES, because they don’t know what they don’t know.

Customer Success, are TOLD they are no longer a SALES department, and guess what, they stop acting like one.

If you don’t believe me on the misconceptions of job function within business, I challenge you to ask your sales team, what marketings function is?

Go further, go to Customer Success and ask them what their role is.

Solving all of these problems, is quite simple with top down targeting in one swoop.

BUT, what if we could take that further, and utilise #CommercialAccessGates and #ClosedCircuitSelling to sell into multiples of the personas that you are craving for at a time.

That’s your pathway to ultimate success, and growth by magnification.

Stop hard selling into those that don’t care.

Start selling into multiples that do.

We use creative to tell your story, in ways the market has never seen.

We then replace your need for sales, marketing and customer success.

#ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.

Utilising this framework, we build ecosystems removing the requirement for marketing, new business and key account management.

Demand + Outbound Actions = Revenue

We put sales, marketing and customer success together, so you don’t have to.

*If this content has helped you, please follow for more daily tips on all things revenue.

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