Revenue & Relationships for Art Galleries
ARTERNAL has created the infrastructure for the art world to function not only for today but for tomorrow. The future of the art market is now, and we provide the technology that will take it there.
Designed with the art professional's experience in mind, ARTERNAL consolidates client communications, inventory management, and administrative duties into one single platform for art dealers and their staff to drive revenue and strengthen relationships.
If you own an art gallery or are a sales director for one, you're probably thinking to yourself about now, "Okay, sure, this all sounds great, but what does it mean?" Believe us, we understand. To put it into perspective, we're going to use an example that any current or potential ARTERNAL client can relate to - an Art Fair.
Art dealers and news outlets like Artnet agree - something has got to give when it comes to the perceived urgency to participate in so many art fairs. The reason to attend, of course, is for the collectors who descend upon these large indoor venues and bright tents across the globe (200+ fairs and counting), forcing dealer’s hands to pay top dollar to maintain their relationships with these collectors and, hopefully, establish connections with new ones. Taking the expense and commitment of resources into account, it creates tremendous pressure to optimize sales.
We know there is a multitude of things to accomplish before, during, and after an art fair, so let’s compare and contrast how ARTERNAL provides a real difference from beginning to end.
PRE-FAIR PREPARATION
As we head into the fair, it is worth-noting that ARTERNAL's bespoke communication and tracking systems go beyond email. It also works via text, WeChat, WhatsApp, and iMessage. This feature is particularly beneficial for our clients who regularly deal with the Asian market where text messaging is the default form of communication.
IN-THE-BOOTH
All right, now, you're in the thick of it at the fair! It's organized chaos at best, so let's quickly count the ways that ARTERNAL makes it less chaotic and more organized.
POST - FAIR
You've made it! You and your team completed the art fair, and now it's time to get back to the gallery. If you're like most art dealers, the next exhibition or fair is already on the horizon. The work cycle doesn't give you much time to breathe in between, but time is of the essence to capitalize on all of the excellent relationship building you just did at the fair. We both know how you usually manage this part of the workflow, so let's save time and highlight what could be different.
Track and follow-up successfully with ARTERNAL:
IN CONCLUSION
The art fair scenario helps understand how, authentically, ARTERNAL drives revenue and strengthens relationships for art industry professionals. Wouldn't you agree that the positives more than outweigh the fear of change?
Let's talk. We’d be happy to connect and help figure out if ARTERNAL is right for your business. Request a demo today, and Team ARTERNAL will be in touch.
