REVIEW ON ALTAVA
Blockchain is a great technology that has been affecting all sectors positively. The impact of blockchain technology has been felt on the fashion industry. The way the fashion and lifestyle products are created and consumed will continue to change exponentially, and more importantly, we will wonder how customers were satisfied with one-dimensional store engagement and two-dimensional online transactions versus the multichannel, multi-perspective immersive experiences crossing virtual and physical worlds. ALTAVA has embraced this revolution. As many luxury brands accelerate their digital agenda, this platform has also embraced virtual assets and experiences, blockchain technology and cryptocurrencies as key components of the new retail reality, first in pursuit of more efficient processes, trackability and provenance, and more recently via the explosion of collaborations in gamification, metahumans, and Non Fungible Tokens.
INTRODUCTION TO ALTAVA
ALTAVA is one of its kind company that is based in Singapore. ALTAVA Worlds of You is a one-of-a-kind project created by this company. It is a gamified social commerce platform for luxury fashion, that facilitates many ways to express oneself in the world of metaverse. Consumers can use the platform to search, select and enjoy the experience.
ALTAVA MARKET is also part of this platform project, it is an extension of Altava Worlds of You, where users can shop, curate and collect worlds of expressions in the form of Non Fungible tokens for use in the metaverse.
ALTAVA WORLDS OF YOU
Altava Worlds of You is an ecosystem embedded with gamified social commerce for luxury fashion. With the belief that self expression and style should never be limited by society, physicality or otherwise, the ALTAVA digital destination is created to allow multiple expressions of self in the metaverse so that people can discover, curate, and play with Worlds of You without any hitch.
In ALTAVA, users can experience an enhanced reality where your avatar is an alternative extension of yourself via Artificial Intelligence facial recognition and customization tools. By combining the physical and virtual worlds, the project team democratize fashion and enable digital twins of luxury goods to be accessible for all at a fraction of the cost with links to physical purchase options to brand partner’s e-commerce websites. Altava social ecosystem allow its users to interact with each other through in-game personal messaging and avatar networking in curated themed places while enabling content to be shared across all social media channels.
ALTAVA MARKET
ALTAVA Market is where users can buy and sell exclusive premium luxury fashion Non Fungible Tokens and virtual collectibles as either primary or secondary purchases. On the primary market, the project team will host private auctions on a regular basis where new NFTs are initially released. On the secondary or resale market, buyers can buy and sell their personally owned fashion NFTs with ease.
Altava Market’s sole goal is to democratize access to global luxury by offering virtual versions of items that may or may not have a physical twin. As with any trading environment, ultimate value and pricing are solely determined by the community.
ALTAVA CIRCLE
This is known as a creator community tool for building Altava Worlds of You together. The platform is set to open opportunities for every member of this platform to join and brand themselves within the metaverse. It will allow members to create their own virtual fashion, lifestyle, and spaces, and then link those virtual assets to the real physical world.
This would be the easiest way to make a user-driven brand. Users, within the community can introduce fund and connect their own virtual brands to the real world.
TAVA (ALTAVA) TOKEN
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$TAVA utility tokens will be used as the fuel of this ecosystem creator economy model to incentivize creators and monetize their engagement.
Today, the creator economy model is no longer limited to providing only value to the web2 platforms, but rather, offering new forms of more direct creator to community relationships. With this new model, creators will have the opportunity to interact more directly with their fans, and also participate in a collective value with their community. The decentralized structure of the blockchain as well as the complete ownership of virtual goods and incentive system based on smart contracts makes more value captured by users, both individually and collectively.
At Altava, the team believes that the essence of the creator economy model is to allow as many users to explore and express their creativity in the easiest possible way. Altava Circle provides user-friendly tools and templates, giving creators of all kinds the opportunity to bring their ideas to life. This is an invaluable resource for 3D artists, but it's not limited to just them. Anyone is able to take advantage of these resources.
We believe that the key for self-expression to be more enriched in the virtual world is to have complete freedom. As a means to gain such freedom, this platform is confident that the creator economy will be the core model that will generate more diverse contents than in the real world. ALTAVA Circle is the core of the ALTAVA ecosystem, and the team will incentivize, via TAVA tokens, creators to ensure enough content is generated in the ALTAVA ecosystem.
CONCLUSION
As a crypto enthusiast, I can categorically say that we are currently witnessing a momentous shift worldwide in the adoption of virtual, XR, blockchain technology and cryptocurrency solutions, and collaborations that's not only melded virtual and physical, but take brands and consumers further and deeper into the metaverse. So many luxury brands are currently diving into this innovation as they enter into unexpected partnerships to deliver new and evolving experiences. I strongly believe that ALTAVA is set to capture a significant market share within the luxury NFT and virtual assets space which is supported by gamified social commerce ecosystem, and swift access to many classy and important luxury fashion brands.
WRITTEN BY Horlah