Revolutionize Your Brand's Reach: Harnessing the Power of Influencer Marketing
Creator.co
The all-in-one platform to scale influencer and affiliate marketing campaigns.
Welcome to the Creator.co newsletter, your go-to resource for all things Influencer Marketing. As Industry leaders, we've curated this exclusive digest just for you, packed with the latest industry news, invaluable expert insights, and actionable advice that can supercharge your brand's influencer marketing. 🚀
Today's topics:
Youtube Takes a Page from Tik Tok's Playbook 📱
YouTube Takes a Page from TikTok's Playbook 📱YouTube is testing a "random feed prompt" that guides users toward Shorts content, mimicking TikTok's "For You" feed. This shift could make YouTube a more serendipitous, discovery-focused platform. The goal is to potentially make YouTube a more random entertainment option, akin to TikTok. This update is in limited circulation right now, but Shorts are on the rise and definitely shouldn't be forgotten about when planning your 2024 influencer marketing campaigns!
So brands, keep an eye on Shorts. If this feature takes off, it could revolutionize content discovery, offering fresh opportunities to engage your audience. Stay tuned for updates! 📢
How Stanley Utilised Social Listening to Go Viral 🔥
Stanley cups have been a huge trend this year and the subject of many Tik Toks. However, once a TikTok user posted a video showing the wreckage of her car after a fire with her Stanley not only left in one piece but with the ice still inside it! Stanley responded to the woman’s video and offered to not only replace her Stanley cup but her CAR too.
As of today, the orignal TikTok has over 89 million views and 8.4 million likes and the stitched version has over 33 million views. You might ask yourself if purchasing a new car would be worth the media value for the brand… but as marketers, how much budget would you need to get content with that kind of engagement? 😅✍ 💭
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THE TAKE WAYS? Firstly, brands are missing out on great UGC because they think it has to come from high-profile influencers. In a world that values word-of-mouth more and more, your brand’s best #MarketingMoments will come from engaging with your community in an authentic way. And secondly, this shows the importance of utilising social listening tools and keeping an ear to the ground and making use of social listening tools to see how their customers are interacting with their products. Check out Danielle's original video here!
How to Grow Your Brand with Micro-Influencer Marketing 📈
While mega-celebrities used to dominate the influencer landscape, micro-influencers are now making waves. In this blog post, we'll explore the power of micro-influencer marketing and how it can help your brand thrive in the digital realm.
Read the full blog here for more expert advice and insights. If you are ready to dive into the world of influencer marketing, reach out!
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