The "Right" Way To Scale Your Coaching Business

I was scrolling through my news feed and came across another ad that promises to teach coaches the “right” way to scale.

It was even brazen enough to point out that there are “very wrong” ways.

I call bullshit.

There is no wrong or right strategy to grow your business.

There’s only the way that gets you to your goal the way YOU want to get there.

This is an important distinction because, contrary to popular opinion, how you FEEL has everything to do with SUSTAINABLE business growth.

If you design your business model in a way that suffocates your creative expression, puts your health at risk, or robs you of time to spend with the people you love, good luck with experiencing year after year growth.

You can hit 7 figures with 10,000 sales or 10.

The choice is yours.

You can attract those sales through launches, ads, webinars, direct outreach, Facebook groups, Insta stories, TikTok, JVs - you name it.

The question isn’t what will work, but rather what’s the best fit for YOU?

How do YOU want to grow your business?

Do you want to sell volume to the masses or do deep work with fewer but higher level clients?

Do you fancy having a big team or are you into the one woman/man million business model?

Do you function well on stress or would you rather feel calm?

Do you enjoy working long hours each day or do you prefer to have an abundance of time to do what you want every day?

Do you want to be the guru on the hill or the guide by your clients’ side?

Do you want complexity or simplicity?

Do you want slow growth or fast growth?

Most importantly, ask yourself WHY do you want to grow your coaching business in the first place?

There was a time when scaling my business was all the numbers, which I hoped would mask my mounting insecurities.

I thought hitting $100K+ months would do the trick only to still feel unhappy, unfulfilled, and afraid to be the real me.

So I flipped everything on it’s head.

I rebuilt from the ground up - new offers, clients, and state of BEING.

And I’ve never been more in love with myself and my business.

Before I make any business decision these days, I ask myself -

Is your motivation coming from a need to prove you’re enough or is it an expression of your enoughness?

I can assure you, the latter is way more fun and easy.

Desiree

P.S. Whenever you're ready to grow business the right way for YOU, here's how I can help:

1. Watch my brand new free training on how to attract a STEADY flow of high ticket clients and double your income and impact with simplicity and ease. Click here to watch it now.

2. Join my Moneyed Intensive where we'll work together to add $50K - $100K to your bottom line in the NEXT 90 days (or less) without a hint of overwhelm or burnout. Click here to apply. 

3. Work with me in Wealth Accelerator my intimate mastermind exclusively for badass coaches who are ready to get on track for multiple 6 or 7 figures in the NEXT 12 months with speed and grace. Click here to apply.