Rooster: 10 Highlights from 2022

BOOM! 2022, Rooster's most successful year to date.

46% increase in fee income, 13 new team members and a bucket load of brilliant work.

As we wind down to Christmas, I'm so grateful to all our clients, new and old, who put their faith in us, the media and industry partners who support us, and my team who go above & beyond everyday.

Now it's not all been plain sailing, but a year full of 'positive challenges', not least recruiting the best talent, is how I'd summarise 2022.

So here it is, and in no particular order, my annual 10 highlights...

Planet-Friendly Cider - Hawkes annual Apple Donor drive is a big deal for the sustainable urban cidery, and with the UK facing a national food shortage and cost of living crisis, it felt more pressing than ever to effectively address the apple waste issue this harvest season. Over to our client Elliot...

“At Hawkes we challenge ourselves to be a cider brand like no other. We’re innovative, urban and distinctive, so we don’t talk about generations of family, vintage tractors or our deep roots in the countryside.


“We needed a PR team who understands that clearly, positioning us as a lifestyle brand rather than a drinks company, and Rooster certainly hit the brief. A lovely team that is dedicated to building your brand alongside you and delivering super results.


“Our Apple Donor campaign has been running for eight years and Rooster gave it a fresh spin, leading to almost as much coverage as apples we had donated!


“We couldn’t recommend them enough, especially to a fast-paced company looking to capitalise on opportunities that larger PR agencies wouldn’t execute snappily enough.”


Elliot Allison, General Manager, Hawkes        

Rooster Southwest - we officially opened our second office, and first outside London, in November in Bristol, led by Arabella Halfhide, Senior Account Director. Based at Origin Workspace, Rooster is now perfectly positioned to service b2b, consumer, property and travel/hospitality clients across the region.

Zeus: The Voice of Haulage - our b2b team has been on fire this year, delivering coverage, speaking opportunities and award wins by the truckload. Working for logistics tech startup Zeus since March, the team's impressive results in the media has contributed to customer growth and investor interest. Zeus is a true harbinger of positive change with real and meaningful impact in the supply chain, and we feel privileged to play a role in its journey.

Visit St. Pete/Clearwater - the client win that capped off 2021, the VSPC Rooster team has delivered an impressive calendar of integrated marketing & PR campaigns this year, including a marquee activation at The Big Feastival, and a 40th anniversary instore and social promotion with Headmasters, one of the UK’s biggest salon groups.

“Rooster, you are all superstars! Thanks for making it a highly successful, fun outdoor activation. The audience was spot on."

Mackenzie Comerer, Senior Media Relations Manager, Visit St. Pete/Clearwater


“Rooster, you are as imaginative as ever! The campaign with Headmasters was a cost-effective and creative way of generating awareness for Visit St. Pete/Clearwater. Job well done and we are thrilled with the results. Thank you!”

Rosemarie Payne, Director Leisure Travel, Visit St. Pete/Clearwater        

New Business - despite 'switching off' new business for large parts of the year due to current client campaigns (they always come first), 2022 followed 2021 as another pitch winning year. So chuffed to add Air Astana, Ambassador Cruise Line, Center Parcs, Cheval Collection, Hawkes, Jules Verne, WUKA and Zeus to our retained travel, consumer and b2b client portfolios.

Rewire Acquisition - sometimes you have to part ways with a client, and it's a highlight! Namely, knowing that our work helped position Rewire for the company's ultimate goal - a successful $80 million sale to a global competitor. Congrats to the co-founder & CEO Guy, our lovely day-to-day contact Rotem, and all the team.

“Rooster PR helped us boost our visibility across the UK and EU while seizing relevant opportunities for our business.”

Guy Kashtan, Co-Founder & CEO, Rewire


“Working with the team at Rooster PR is truly a pleasure. Other than fast delivery and professionalism, they took the time to work on a ‘wish list’ with us, which included all our PR dreams, and made sure to pursue relevant opportunities.”
 
Rotem Taitler, Head of Content, Rewire        

Center Parcs - following a fiercely fought pitch, we were appointed in May to relaunch their conference & events proposition, after two years of closure due to the pandemic. Hitting the ground running, the team were smashing in coverage in top tier MICE, hospitality and business titles within the first month.

New Roosters - finding and hiring new team members across the year has been as challenging as it has been rewarding. January kicked off with Tiffany and Dylan joining as account managers in our b2b and property teams respectively. Also in January, Daisy completed the St. Pete/Clearwater team as marketing executive. March saw Taylor start as social media manager and finish as 'Rooster of the Year' at our annual team awards! In April, Robbie added senior firepower to the b2b team as account director. Much needed account executive support was added in the form of Sam in July and Becky in December, which also saw Sarah start as an account manager in the travel team. 'Social Sophie' joined in September, completing (for now) the social media team. Our fully paid, and very busy, Internship Programme bore fruit with Pete and Will being taken on fulltime as account assistants in December. With the addition of Annie, account manager, and Charline, account executive, in early January, we're all set to start 2023 with a complete team (phew!).

Rooster Thank You 2022 - considering this time last year Christmas socialising and office parties were largely cancelled due to the Covid-19 Omicron variant, it was brilliant to be able to host and thank 80 client, media, industry, friends & partners of Rooster at our home in The Ministry.

Look out for next year's 'Save the Date' which'll land in inboxes in October!

Salzburg Christmas - our 'Enhanced Christmas Party Incentive' rewards the team for turnover growth. 10% delivers a UK overnight break, 20% brings a two night European escape and 30% YoY growth unlocks a three night 'Rest of the World' trip - think New York baby! Well, we hit a record 46% thanks to the collective efforts of the team. But, concious of the cost of living crisis, we put it to a vote with the option of a Christmas bonus and less extravagant trip. Europe won, Salzburg was sensational, and everyone returned to £750 in their November pay.

Thanks for reading. Fair play if you've made it this far!

If you're a brand or business looking for PR, social and/or travel marketing support in 2023 then email your briefs to info@rooster.co.uk.

If you're looking for a new challenging, then email your CV to jobs@rooster.co.uk. I'm interested in hearing from brilliant people at all levels.

Happy Christmas. Until 2023...

James