The Rule, the Exception, and the Structural Obsolescence of Mainstream Media

I’ve been thinking about the structural obsolescence of mainstream media and, specifically, the fate of the story format that they depend on for their existence. There’s a rule I see unfolding—and an exception that proves it.

The Rule: The Obsolescence of the Story Format

I’m increasingly concerned that the traditional story format—particularly long-form, text-based storytelling—may be on its way out. For years, I dismissed these predictions, believing that the simplicity and longevity of the format would ensure its survival. But two trends are forcing a reevaluation in my mind:

The Rise of Multi-Format Media

Platforms like podcasts and of course TikTok have pioneered a seamless, multi-format approach, where users move effortlessly between video, audio, and text without even noticing the transitions. This immersive consumption experience strikes a major blow to traditional formats by offering richer, more engaging ways to tell stories.

AI as the Default Information Format

AI-generated outputs are fast becoming the standard for delivering information. Tools like ChatGPT provide answers in highly efficient, information-dense formats, which prioritize user-friendliness and retention. While these outputs can feel monotonous or homogeneous, advancements in technology—and the human element that will persist—are likely to solve this problem over time.

As Troy Young and Brian Morrissey have pointed out in their always excellent People vs. Algorithm podcast for a while now, this shift toward AI-driven formats is reshaping how information is consumed and valued. The story format, in its traditional sense, is being overtaken by new methods of engagement that prioritize efficiency and density.

The Exception: DropSite News

And yet, there’s an important exception example to this rule: Drop Site News . This site has seemingly emerged from nowhere (though, of course, it hasn’t). It’s a direct descendant of The Intercept's groundbreaking work, with alumni who have channeled their energy and vision into something extraordinary.

DropSite News proves that sheer gumption and focus—when tied to the right cultural and moral structures of society—can push investigative journalism forward, even as mainstream media struggles. It reminds us that unless you have an incredibly compelling reason to tell a story in long form, it’s not necessary. Short-form or information-dense formats will continue to dominate.

The Irony of the Shift

The irony here is that I’m acknowledging the death of the story format while also highlighting its rare and powerful exceptions. Unless there’s a truly compelling case for long-form storytelling, the short form—or at least structured, dense formats—will rule.

Efforts like Axios and SEMAFOR and have tried to reimagine this balance. Axios, in particular, deserves credit for breaking through with its “Smart Brevity” approach. Still, much of the innovation in this space feels performative.

The real future lies in how media embraces these shifts: combining multi-format consumption with AI-driven efficiency while preserving the human elements that make storytelling compelling. As Troy and Brian have been discussing on their podcast, this tension is where the future of media resides. The traditional story format faces significant challenges, but for those willing to innovate—or for those rare cases with a truly exceptional story to tell—the opportunity remains to make an impact.