With the digital marketing industry growing at an unprecedented pace, salary expectations for professionals in the UK are shifting. Both employers and job seekers need to stay up to date with current salary trends to remain competitive in today’s job market.
Here’s a breakdown of what to expect in 2024:
- Entry-Level Roles Digital marketing assistants and coordinators can expect salaries ranging from £22,000 to £30,000 per year. As businesses expand their digital operations, these entry-level roles are in high demand, offering strong growth opportunities.
- Mid-Level Positions Digital marketing executives and managers with a few years of experience are seeing salaries between £35,000 and £55,000 annually. Professionals with skills in SEO, PPC, and content strategy tend to attract higher salaries, especially in urban hubs like London.
- Senior & Specialist Roles Senior positions, such as digital marketing directors or heads of digital, are commanding salaries upwards of £65,000 to £100,000+. Specialists in data analytics, performance marketing, and eCommerce are also highly sought after, with businesses offering competitive packages to secure top talent.
- Industry Variations Sectors such as eCommerce, tech, and finance are leading the way with competitive salaries for digital marketing professionals. While London offers the highest salaries, remote work has opened doors to high-paying roles across the UK.
- Freelancers & Contractors Freelancers can expect hourly rates ranging from £25 to £100+, with high-demand roles like performance marketers and strategic consultants typically commanding the upper end of the spectrum.
Understanding salary trends is key to ensuring you’re making informed decisions in today’s dynamic job market. Whether you’re looking to hire or advance your career, staying competitive on compensation is essential.
For more insights on digital marketing recruitment, visit Proximity Recruitment.
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Seasoned Paid Marketer (Google Ads, Google Ads Conversion Tracking (GTM), Google Analytics, and Data Analysis Expert ) | Expert in Targeted Campaigns & Brand Visibility Enhancement.
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