Sales Enablement Edition: Fall 2024

Sales Enablement Edition: Fall 2024

This month, Rallyware is celebrating 12 years of driving seller enablement! 🎉 Powered by advanced algorithms and billions of behavioral data points, we've pioneered sales performance enablement by scaling revenue-generating behaviors and unlocking the potential of large sales teams. Today, we invite all sales enablement leaders to join the celebration!

With a consistent 5-star rating from industry leaders and users, we’re proud to be a trusted partner of companies like Puma, Fleet Feet, Dillards, Mary Kay, Gibson, Oakley, and Tupperware in empowering field teams to achieve more. As we look ahead to 2025, it’s time to ensure your sales force is equipped with strategies that deliver real impact.

Industry News and Updates

  • Pfizer's growth: Pfizer reported a 9% increase in Q2 2024 revenue, driven by strong sales enablement leaps and expanding digital health initiatives across key markets.
  • Allstate’s transformation: Allstate is making strides in digital transformation, focusing on AI-driven customer service tools and sales training to boost agent productivity and enhance customer experience.
  • L’Oréal's momentum: L’Oréal continues its growth, with CEO Nicolas Hieronimus reflecting on the importance of innovation in sales enablement to maintain leadership in the beauty industry.
  • Johnson & Johnson's pharma push: Johnson & Johnson reported strong pharma sales growth, driven by innovative sales enablement initiatives, including targeted training and digital engagement tools for their sales reps.
  • Estee Lauder’s resilience: Despite challenges in the global beauty market, Estee Lauder reported a 6% increase in sales, attributing the growth to advanced sales training programs and a renewed focus on personalized customer experiences.


Insights and Analysis

77% of Sellers Struggle with Task Completion: Gartner Report on Sales Enablement Crisis

  • 77% of salespeople struggle with task completion, despite its clear link to better sales performance, leading to a sales productivity crisis.
  • Traditional enablement methods and outdated tools fail to meet the needs of modern workforces, leading to inefficiencies and missed opportunities.
  • Personalized enablement strategies and behavioral frameworks are key to improving task completion rates.
  • Long-term success requires focusing on behavior change supported by modern technologies, such as real-time performance tracking and automated workflows.


The Digital Divide: Over 50% of Companies Lagging in Transformation

  • Over 50% of companies remain in the early stages of digital transformation, risking inefficiencies and stunted growth.
  • 39% of companies face budget constraints, highlighting a need for prioritizing scalable investments in digital tools and sales training.
  • Companies that track live performance see significant improvements in workforce engagement and productivity, showcasing the impact of digital platforms.
  • Digital transformation is now critical for staying competitive across industries, linking every enablement initiative directly to revenue impact.



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