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SalesTech Star
SalesTech Star - an online publication for sales professionals to stay conversant on the latest happenings in sales tech
Must Read
Initially, sales technology focused on simplifying customer management, with tools like CRM software allowing businesses to keep track of leads and interactions. These tools were very practical but not robust; these had to be updated manually and could not process that much data at the same time. However, with data analytics, Artificial Intelligence, and cloud computing, sales technology has grown to include a broad spectrum of tools, transforming the way businesses interact with customers and organize their revenue streams. This transition has shifted from just managing tasks to enhancing business intelligence and developing predictive sales strategy. Read Now..........
Customer experience teams, especially those within call centers, have often gotten the short end of the stick. This sector is infamous for having high turnover, which often results in the remaining CX agents trying to provide service with a skeleton crew full of new hires who don’t yet know the intricacies of the business. Then, since there aren’t enough agents to go around, callers get left on hold for extended periods of time and agents barely have time to take a breath between calls before the next one is ringing into their headset.
Once the call is connected, agents are often met with less-than-pleasant attitudes because of long hold times and other annoyances like convoluted menu trees and unhelpful robot voices. In fact, according to recent research, a shocking 9 in 10 customer service workers have reported a noticeable uptick in hostility and abuse from customers in the last year. In light of this, it’s no wonder retaining customer service representatives is challenging. It’s a vicious circle. Insufficient staffing leads to poor service leads to frustrated customers who take it out on agents which leads to agents quitting…resulting in insufficient staffing, and so on. But it doesn’t have to be like this. Read Now.................
The new partnership aims to empower enterprises with seamless automation of customer workflows and CRM through advanced AI and no-code capabilities
Creatio , a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, announced its partnership with Yellow.ai, an AI-first, unified customer service automation platform designed to deliver exceptional customer experiences across all channels. Together, the companies will combine conversational AI and no-code CRM capabilities to enhance customer engagement and improve operational efficiency for businesses across sectors.
Yellow.ai empowers enterprises to create memorable customer conversations through its generative AI-powered customer service automation platform. Scalable and secure, the platform automates over 90% of customer inquiries, reduces operational costs by 60%, and seamlessly integrates with existing technology stacks. Headquartered in San Mateo, the company serves over 1100 enterprises across 85+ countries. Read Now..............
Recommended by LinkedIn
CapStorm , an industry leader in Salesforce data management, is proud to announce the launch of its latest solution, the CapStorm Salesforce Connector. Designed as a Snowflake Native Application, this connector seamlessly integrates an off-platform copy of Salesforce data into Snowflake. This empowers businesses to maximize their data’s potential with exceptional speed and efficiency.
The CapStorm Salesforce Connector leverages Salesforce APIs to incrementally replicate data, metadata, and schema into Snowflake databases in near real-time. This powerful capability enables companies to access and manage Salesforce data off-platform within five minutes, transforming how they leverage CRM insights for analytics, reporting, and strategic decision-making.
“Leveraging Snowflake’s Marketplace and Native Application framework, CapStorm will bring a powerful Salesforce replication connector directly to the customer’s Snowflake environment,” said Ted Pappas, CEO of CapStorm. “This is a game changer, allowing Snowflake users to control their integrations from Salesforce without pivoting between platforms.
Interview
I’m Alberto Carlos Benigno, the Chief Sales Officer at Wildix. My journey in sales started unexpectedly, as a university student in Italy, I sold tickets to local clubs. Standing in the cold, convincing people to buy tickets over attending free events, taught me invaluable lessons about building trust, handling objections, and clearly articulating value. These foundational principles have been the bedrock of my career.
Over the years, I’ve had the privilege of holding sales roles at industry leaders such as Oracle, LinkedIn, and Gartner. Each of these experiences has provided a front-row seat to the ever-evolving sales landscape, sharpening my ability to craft strategies that drive scalable and sustainable growth while staying ahead of shifting market demands. At Wildix, I’ve applied these insights to lead initiatives that propelled the company to earn recognition in the prestigious Gartner Magic Quadrant and achieved a remarkable 36% year. Read Now................