"Not ‘Salesy,’ Just Smart: Why Personal Branding Is Your Secret Weapon as an Executive

"Not ‘Salesy,’ Just Smart: Why Personal Branding Is Your Secret Weapon as an Executive

One of the main objections I hear from executives about personal branding and building an online presence is that they don’t want to be “salesy”.


They say things like…

“I am no good at selling myself.”

“I feel uncomfortable talking about myself online.”

“I don't have time to build my profile.”

I get it.


You are an accomplished executive with serious work.

You don't have time to play on the edges, so if you are going to build your brand, you want to make sure you get it right and create real impact and get the results. 

You care about how people see you, and you don’t want to be seen as showing off or desperate.

Besides, shouldn’t your work just speak for itself?!

Actually… No. It doesn’t.


Here’s the thing… building your personal brand and becoming known as a leader in your industry is the most effective way to get your career in the fast lane.

And by NOT building your personal brand, you’re not only keeping yourself stuck… you’re doing a massive disservice to your industry, business, teams, and those coming up behind you.

In today's digital world, opportunities belong to those who are visible and known.

These executives DON’T just “wing it”.

They take time to curate their brand, learn how to articulate their value and refine their message. 

As a result, they increase their influence and achieve their goals.

And you can, too.


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SECRET #1: Unlocking Career Success with the 7 Key Steps for 2025

SECRET #2: The Art of Becoming a Magnet for Top-Tier Career Opportunities

SECRET #3: Navigating the Career Minefield: Avoiding the Critical Mistake That Derails Professional

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Hi, I’m Sarah Makris I help senior executives build visibility, credibility, and opportunities through my proven SHINE methodology. If you want to learn how to accelerate and future-proof your career, my content is for you.

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