Sauteed pig kidneys
I love authentic Chinese food. I’ve tried dishes that most Americans wouldn’t even try. Sautéed pig kidneys, anyone? I tell you that because I didn’t want you to think I’m a wimpy eater.
Kalia and I ate at an authentic hot pot restaurant. If you’ve never had the displeasure of dining at that type of restaurant, let me give you the lowdown. In the center of the table are boiling containers of different flavored broths. First, you order different types of meats and veggies. These are brought to the table raw. Then, you cook your food by boiling it.
Neither Kalia nor I liked it. I really didn’t enjoy it, nor did I “get it.” Why would I go to a restaurant where I had to cook my food by boiling it?
The restaurant was packed, and our dining companions enjoyed their meal—different strokes for different folks.
It’s no different than when you add personality to your marketing. There will be people who like it, like you and want to work with you and only you. There will also be people who don’t like you and won’t want to do business with you.
The only thing that should matter to you is the results.
When I worked at GKIC, I did a presentation where I sold half a million dollars worth of products. Home run, right? Not according to the leader of the company. That person told me that survey results (the dumbest metric you can look at when selling from the stage) showed that some audience members didn’t like my presentation and asked that I not sell so hard.
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Say what?
Infuse your marketing with your personality; some folks will respond, some won’t. But the results will be more clients, less price resistance, and bigger profits.
In the upcoming Sales Arcana print newsletter and exclusive publication for Inner Sanctum members, I teach simple and effective ways to add personality to your marketing. It’s a game-changer, amigo.
The deadline is in two days, and I don’t offer back issues, so if you want in, here’s where to make it happen:
Kick butt, make mucho DEEnero!
Dave “Italian food, please” Dee