The Scoop
This week in digital and social
Welcome to The Scoop, your weekly lowdown on the best social and digital moments. We’re chronically online so you don’t have to be! Every Friday, tune in for trending content, internet drama, and tech updates.
This week, we take a deeper look into squirrel AI, employee influencers, and Deliveroo makes an unexpected partnership...
Need help getting your brand at the forefront of social culture? Let’s chat.
Our Favourite Brand Social Moment Of The Week
In A HURR-y trying to find a last-minute outfit? *wink wink*
A collab post on Instagram earlier this week revealed that Deliveroo and fashion rental platform HURR have teamed up to save your last-minute plans and the planet—if you’re in London, that is. With bike couriers on the job, you can get a rented outfit delivered in as little as 20 minutes, making it a lifesaver for spontaneous nights out or for the perpetually unorganised. Sustainable style has never been so speedy. This isn’t Deliveroo’s first dip into the lifestyle pool—earlier this year, they joined forces with Boots to deliver beauty products. Outfits, makeup, skincare? Looks like Deliveroo is becoming your ultimate on-demand BFF.
Tech Triumphs
We know it's not high-tech, but seeing AI doing some good can't not be shared!
Conservationists are using AI to help boost red squirrel populations, and honestly, it’s brilliant. How? Through smart feeders that identify red and grey squirrels with a nearly 100% accuracy rate. Grey squirrels, the invasive species, get fed treats laced with contraceptive paste, helping to control their population naturally. Meanwhile, red squirrels can thrive without competition.
It might not be the flashiest AI application, but it’s a clever way to use tech for good—and we’re here for it. 🐿️
Platform Updates
Whether you're a voice memo enthusiast or the long-suffering recipient, transcripts are here to make your WhatsApp life a little easier.
Are you guilty of dropping five-minute voice memos to your significant other? Or maybe your group chat is that place for audio rants? Behold, Transcripts!
WhatsApp now lets you convert those epic 5-minute voice memos into text, turning your audio chaos into reading pleasure. No more rewinding to catch the details or struggling to listen in awkward public spaces—just quick, easy text at your fingertips.
Our Fave Social Trend
This hilarious TikTok trend is the perfect mix of chaos and sarcasm—and a golden opportunity for brands to show off their quirkiest products.
How it works: Creators roam stores like TK Maxx, charity shops, or homeware aisles, hunting for the most bizarre, random items they can find.
"Excuse me, do you have a bright red candle holder, that actually has two very long legs, in high heels, of course, doing a high kick?" "Hmm, yanno what? Funnily enough, I think we do!"
Drama, Discussions, Debates
Employee influencers are having a moment. These niche creators are turning everyday jobs into viral fame—and landing major brand deals...
Take Chip Shop Diva. Her hilarious POV videos from behind the till recently secured her a L'Oréal campaign, crafted in the same relatable style her followers love. Then there’s Primark’s Hev, whose candid videos have earned her a partnership with Bluewater Shopping Centre and "Hevs top picks in Primark". Finally, even though she technically is a character, Charity Shop Sue is promoting Boots’ black friday deals as a beauty expert in the store.
It’s a clear sign that employee-generated content (EGC) is a powerful tool. These creators bring authenticity and charm that brands can’t ignore, showing how viral moments can lead to unexpected opportunities. Keep an eye on your local shops—the next big influencer might already be on shift...
Thanks for tuning into this week’s Scoop! We’re here every Friday with fresh highlights, hot takes, and everything you need to stay on top of social and digital culture. Don’t forget to subscribe so you never miss an update. And if you’re a brand ready to dive into trending culture and make an impact, let’s chat. Until next week, keep it social!