The Scoop
This week in digital and social
Welcome to The Scoop, your weekly lowdown on the best social and digital moments. We’re chronically online so you don’t have to be! Every Friday, tune in for trending content, internet drama, and tech updates.
This week, Rhode gives us a festive collab, Jaguar is the brand on everyone's lips AGAIN, and it's finally Spotify-wrapped week for all who celebrate!
Need help getting your brand at the forefront of social culture? Let’s chat.
Our Favourite Brand Social Moment Of The Week
Christmas season just got an upgrade for make-up lovers, with the announcement of Rhode Skin’s latest collaboration. Rhode have teamed up with Matilda Djerf—the iconic influencer and founder of Djerf Avenue—to create a ‘shimmery’ Peptide Peppermint Lip Tint ✨.
What we love about this collaboration was not only the Cindy Lou Who inspired posts, but also all of the teaser content leading up to this reveal.
Tech Triumphs
Jaguar’s Bold New Vision
We've all seen the latest brand relaunch, now let's talk about the concept car launch. Jaguar just unveiled its new electric concept car, and it’s dividing social media… Some are calling it “absolutely stunning,” while others think it’s a miss.
Jaguar says the debate is exactly what they wanted. According to Jaguar boss Rawdon Glover, “We need to be bold and disruptive to attract a new audience and safeguard the next 90 years of Jaguar’s future.”
Bold moves or risky business?
Platform Updates
Recommended by LinkedIn
TikTok Makes Giving Easier…
TikTok has rolled out an updated Donation feature where users can add stickers to posts that directly take you to a donation page. Users can select from a wide range of non-profits and also create fundraisers right in the app, making it easier than ever to support local and global initiatives.
It's refreshing to see TikTok turning clicks into real-world impact. 🌎
Our Fave Social Trend
“We listen and we don't judge!”
Couples are taking to TikTok with this week’s viral trend, confessing secrets or sharing how they really feel. From “I don’t like your cooking” to other brutally honest admissions, it’s raw, real, and sometimes a little spicy🌶️.
Brands can join in by sharing playful “confessions” about their products, team quirks, or customer habits — adding humour and relatability to the mix.
Drama, Discussions, Debates
Spotify Wrapped 2024: A Hit or Miss?
It’s that time of year when Spotify listeners eagerly unveil their annual Wrapped recap — but this year the response has been mixed to say the least. Listeners blasted Spotify for leaning too heavily on AI, with 2024’s Wrapped lacking the detailed metrics that users have come to expect.
Some users are so disappointed in the results that they've even started creating their own code hacks to give more accurate listening results. It's not a great look for Spotify...
Has the Wrapped recap lost its magic touch this year? What do you think?
Thanks for catching this week’s Scoop! We’re here every Friday, dishing out the hottest highlights from the world of social and digital culture. Want to stay in the know? Subscribe so you never miss a newsletter, and if you’re a brand ready to own the conversation and make waves in trending culture, let’s connect.