Seafood Export to SEA - February 2024

The first two months of 2024 shows an overall value increase in Norwegian seafood export to Southeast Asia and Taiwan. The total value was 1,592 MNOK, which is an increase of 24% compared to the same period in 2023. The most important species in value are Salmon (789 MNOK), Trout (257 MNOK) and Mackerel (145 MNOK). During the same period, salmonid volumes increased by 11%, while the salmonid export value increased by 7%, a reflection of decreased salmonid prices. 

• Thailand - Volume of fresh salmonids +8%, Total seafood export 503 MNOK, +17% 
• Vietnam - Volume of fresh salmonids -23%, Total seafood export 434 MNOK, +25% 
• Taiwan - Volume of fresh salmonids +21%, Total seafood export 299 MNOK, +36% 
• Singapore - Volume of fresh salmonids -4%, Total seafood export 156 MNOK, +8% 
• Malaysia - Volume of fresh salmonids +19%, Total seafood export 70 MNOK, +0% 
• Philippines - Volume of fresh salmonids +97%, Total seafood export 43 MNOK, +44% 
• Indonesia - Volume of fresh salmonids +398%, Total seafood export 88 MNOK, +100% 
• The seven markets together - Volume of fresh salmonids +11%, Total seafood export 1,592 MNOK, +24% 

For detailed Dashboard reports (PDF) for each of these markets click here (open access).  Interactive South-East Asia report (limited access).

Media workshop for Mackerel in Thailand - first time ever 

In order to increase the knowledge for Norwegian Mackerel or Saba among Thai consumers, we are organizing media workshop for the first time ever in Bangkok. We will be hosting this workshop on 25th April 2024 for 10-12 medias and the very famous Thai chef will be teaching them how to handle and cook Norwegian Mackerel. Together they will be cooking 3 dishes. This is a great opportunity for NSC to spread awareness on how Norwegian Mackerel is the best, juiciest and sustainable! 

Save the date - Thaifex Anuga Asia 2024 

Visit the biggest NSC pavilion ever with 288 sqms islands in Bangkok, Thailand during the last week of May. We have 21 Norwegian exporters who bought their own space in the Norwegian Pavilion. Do not forget to save the dates for our events! Details below:  Thaifex Anuga Asia 2024 – 28 May to 1 June 2024 (1 June is a public day)  

• Monday 27th May – Norwegian Seafood Dinner at TRIBE Sky Beach Club 

• 17:30 – 18:00   Registration and collection of Co-exhibitor badges (Exporters only) 
• 18:00 – 18:05   Welcome and introduction by Dr. Asbjørn Warvik Rørtveit, Director SEA, Norwegian Seafood Council 
• 18:05 – 18:10   Welcome to Bangkok by Norwegian Ambassador to Thailand and Cambodia, H.E. Astrid Emilie Helle 
• 18:10 – 18:15   Successful collaboration between Central and NSC by Mr. Stephane Coum, CEO, Central Food Retail Group 
• 18:15 – 18:20  Introducing the new SEA director – Ms. Åshild Nakken by Mr. Børge Grønbech, Director Global Operations, Norwegian Seafood Council 
• 18:20 – 18:25  Few words by the new SEA seafood envoy – Ms. Åshild Nakken, Director SEA, Norwegian Seafood Council 
• 18:25 – 21:00  Mingling and indulging in Norwegian Seafood! 
• 21:00   Event ends but feel free to hang around at the rooftop pool! 

• Wednesday 29th May – Norwegian Seafood Seminar at the common area of NSC pavilion. Details TBC.  
• Thursday 30th May – Reception Dinner for the Norwegian co-exhibitors ONLY at the Ambassador’s Residence  

In order to attend our events, you need to register here. 

Invitation - Norway's National Day celebration in Vietnam

The Royal Norwegian Embassy in Hanoi would like to show what Norway stands for in Vietnam by including the Norwegian companies and organizations in the country. Norwegian Seafood Council is honored to be a part of the National Day Celebration on 17th of May, and we will use this opportunity to invite our partners in retail and foodservice to promote the Norwegian seafood’s origin. 

Salmon Academy in Vietnam

In June, Salmon Academy will be organized in Vietnam for our local partners. Since the consumption for Norwegian salmon in Vietnam has been rising for the past years, the demand for acquiring further knowledge on this specie has increased as well. Many partners have gained interest for NSC to organize the Salmon Academy since they first learnt about it during Vietfood Expo 2023. The academies will be organized both in Hanoi and Ho Chi Minh.  

Keeping a strong relationship with stakeholders in Taiwan 

This will be the fourth year of the campaign with Carrefour, focusing on Norwegian salmon and Mackerel from June onwards until the end of September. We plan to support visibility in-store and seasoning giveaways to encourage end-consumers for an easy cook for Norwegian Seafood to become everyone's 1st choice. We will also be hosting Salmon Academy in April and press briefing in May to announce our campaigns for 2024. 

Second time participation in the Seafood Expo - Singapore

After receiving a positive response for Seafood Expo 2023, we will be organizing a Seafood from Norway joint stand at Seafood Expo in Singapore during 4th - 6th of September 2024. For all the Norwegian Exporters, this year you can buy your own space. Do not forget to contact us if you would like to join Seafood Expo, Singapore. This year, similarly, we will be the medium to connect the SEA local partners to the Norwegian Exporters during the expo, seminar session and seafood dinner. Please block the date in your calendar and come visit our pavilion and seminar at the Seafood Expo in Singapore. 

NSC launches new country pages

All information about Southeast Asia is now gathered on one page. For more information, please visit the NSC website.

See the SEA webpage here →

On boarding the new SEA director 

Our new director for SEA – Åshild Nakken has already joined NSC and will take over the SEA office in July. During these months, I will be helping to onboard her in each market.