Search & Grow Newsletter/Issue 25

Hi there, 

Hope you had a fantastic weekend, and you’re starting your week in the best way.

Thank you for reading my newsletter, and I wish you to learn something useful today.

Firstly, letting you know that you can sign up to get the newsletter in your inbox every week with more content, better format, and you will have it there to check anytime!

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Secondly, I'd like to thank our official sponsor SE Ranking  

Seranking is a top-rated all-in-one SEO platform, which we use and highly recommend.

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(Exclusive for the Search & Grow Community) 

Now, let’s dive in:

1- Hottest Search News of the week        

It’s been an interesting past few weeks in the world of search, with Microsoft launching the new Bing and with Google replicating with Bard, which is not been properly launched yet. 

So the new Bing is available for testing for some users, and the opinions are very positive at the moment.

You can find a great article on the New Bing here.

To try the new Bing, you need to join a waiting list (found the link below)

On the other hand, Google Bird is not ready yet, and Google seems to be improving it right now before launch it to the public. Read here.

In the meantime, Google has published a Guide for Link building best practices,

Which you can check here.

2- Top SEO tip         

This week’s SEO tips is on content creation vs content optimisation.

Stop creating spammy content at a scale or using AI. 

There is no point in spending money on content that won’t rank.

Instead, audit your content, and then identify pages and articles that you can improve and work on.

To run a content audit of your website, you can use the following tools:

• Google Analytics
• Google Search Console
• Screaming Frog 

If you have never done a Content Audit, you can check this great article by Sara Taher

and you need help with it, drop me a message and see how I can help.

Don't forget to leave your comments or questions below!

3- Top PPC Tip        

A question, that I get asked a lot is: 

Should I invest in Google Ads or Facebook Ads?

Here you are some tips to help you decide which one to go for! 

1- With Google Ads, people search for what their problem or their need is, so you should show them the solution.

Google ads is super targeted, but then can be expensive, as you pay with CPC (cost per click) and then you have to convert them, so overall the CPA (cost per acquisition can be high), but this depends on many factors (competition, demand, etc).

2- With Facebook Ads, you proactively need to attract people with your ads showing in their feed, so it’s a bigger challenge, as you have to convince them with your ads.

On Facebook e Instagram the audience tends to be higher, and you can target by interests, but the % conversion can be lower than Google Ads. 

So if you are offering a clear solution to an issue that people are searching for, use Google Ads...

and if you want to educate people about a problem and its solution, Facebook Ads it’s the best platform for it. 

Although it depends on your goals, product, market, strategy, etc 

Are you currently investing in Google Ads or Facebook Ads? (let me know in the comments) !

4- Top Search articles + tweets         

New Bing Review by Brodie Clark

Ad Slurry, the problem of low quality inventory and how to deal with it.

By Philip Taylor  here.

A practical guide for keyword mapping by Mateusz Makosiewicz.

11 Reasons Your Site Traffic Is Not Growing by Zlata Verzhbitskaia.

Top Cluster Guide & Case Study by By Samuel Schmitt.

Check his tweet here.

5- Powerful and useful Search Tools        

A SERP analyser tool, which I’ve just found out about it via Twitter.

Looks like a great free tool to check your competitors' schema mark up.

Built by Alessio Nittoli.

Insert a keyword and get structured data from pages ranking on Google. Useful to check what schema types your competitors are using with just one.

Try the tool here.

6- SEO professionals to follow        

Alessio Nittoli : SEO for Ray Ban & Oakley.

Follow him here.

Niche Site Lady. SEO since 2008 and an expert on Niche Sites.

Follow here on Twitter here.

7- Not everything is about SEO        

Instagram Launches ‘Channels’ Broadcast Chat Feature.

Twitter’s Making SMS Two-Factor Authentication a Twitter Blue Exclusive Feature. See here.

8- Where to learn SEO & PPC         

Some useful resources this week:

An episode of Unscripted SEO podcast host by Mark A Preston .

Where he interviews Neil Patel

You can like him or not, but I respect everything that Mark does, so it’s worth watching.

Search and Grow Podcast (new episode coming up soon) 

You can listen to it here: 

Anchor.

Spotify.

Watch the full episode here on Youtube.

And that’s all, folks. 

I hope you enjoyed and you found useful.

Sign up here to get the newsletter right in your inbox.

Thank you and lots of love!

Toni Navarro

PS I'd love to hear your thoughts on the newsletter and feel free to share it with your friends or colleagues!