The Secret, the Significant, the Successful: Profiles of Women-led Businesses, All Rise Factory Vol. 21

We're so excited to have Barbara Jones as one of the 7 companies in our #AllRiseFactory. Please watch the #EnrichHERLive interview below.

LilliiRNB is a boutique IT consulting firm that helps Fortune 500 companies and government agencies increase their revenue while improving the retail experience. Their signature product is Freeing Returns. CEO Barbara Jones is a technical founder, who loves turning her ideas into software products that solve problems for her customers. LilliiRNB is a Woman Veteran Owned Small Business (WVOSB) that generated more than $4M in 2019. Jones served in the Army and was stationed at Fort Hood, Fort Sam Houston, and Fort Jackson, and in Dhahran, Saudi Arabia.

Their clients include The Gap, Home Depot, Pep Boys, Circuit City, and Old Navy. LilliiRNB provides point-of-sale (POS), data analytics, fraud prevention, and IT staffing expertise to its clients. Their consultants work with retailers and government agencies to customize, modify, and enhance new, existing, or upgrades of their point-of-sale systems.

After Jones earned her computer science degree at UT-Austin, her first job was working at FreeScale Semiconductor, a spinoff of Motorola. A year later, she interviewed with a Texas startup, called 360Commerce, and Barbara was hired immediately as one of its first Java developers. It was at 360Commerce that she learned how to write point-of-sale software, also known as cash register software.

Lillii RNB specialties include integrations for merchandise returns management, loss prevention and asset protection, cybersecurity, and cloud-based POS systems. Our proprietary merchandise returns platform, called Freeing Returns (www.freeingreturns.com), allows retailers to streamline and monetize the returns process. The company is an Oracle Retail Gold Partner.

“My motivation is to change the trajectory of my family and create a legacy of generational wealth,” says Jones. “My business has always excited me because of its potential. I have been a part of two other companies in the retail technology sector, and both were acquired for close to $100M each. I know what I am building is a multimillion-dollar empire and that excites me every day.”

Lillii RNB plans to use their EnrichHER funding to add new services to assist their retail clients and government clients with reopening after COVID-19 by adding increased data analytics for returns. They are also adding COVID-19-certified cleaning services.

Join EnrichHER for $97 so that we may help LilliRNB Grow.

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About the Author

Dr. Roshawnna Novellus is the founder and CEO of EnrichHER, a financial platform that connects female entrepreneurs with lenders who want to earn a return on their investment while fueling the growth of women-led businesses. Dr. Novellus is a gender equality advocate who believes in economic empowerment and inclusive economic growth. Dr. Novellus holds a Ph.D. in Systems Engineering, with a Minor in Finance, a Masters of Science in Information Technology emphasizing Information System Engineering, a Bachelor of Arts in Business Management Economics, and a Bachelor of Science in Computer Engineering – achieving Summa Cum Laude in each. Roshawnna served on the Commission on Women for the City of Atlanta and was honored as one of the Women Who Means Business by the Atlanta Business Chronicle, one of the 40 Under 40 by Georgia Trend, one of the Top 25 Disruptors and Innovators in Tech, one of the 27 Black Founders and Investors to watch by PItchBook, and LinkedIn Top Voice #5 in Technology.