The Secret to Skyrocketing Website Traffic is Creative Copywriting

Content is everywhere online. Every page and every social media account is producing content every day. Not all of it is in direct competition with your website. But the incredibly high volume of content can be staggering when you’re trying to brainstorm ways to stand out online.

There are a lot of strategies that can help in generating greater website traffic. Strong branding and content marketing, for example, are organic ways to build a consistent audience. But one simple ingredient that should not be overlooked is the addition of creative, effective copywriting.

What is Copywriting?

Copywriting is writing that is used in marketing materials. Sometimes copywriting can be something as short and simple as a slogan or tagline. Other times, it can be a full-length article or social media content. The role of a copywriter has evolved as digital marketing has expanded in the last decade. As more marketing channels pop up, the value of effective copywriting only increases.

What Do Copywriters Do?

A copywriter is part of a larger marketing team. Their role is to take input from other team members on marketing strategies and transform that information into engaging content. Professional copywriters can take the ideas and intent behind a marketing strategy, and turn it into fleshed-out content for your company’s website and social media channels.

How Can a Copywriter Improve Website Traffic?

So how exactly does copywriting help increase website traffic? The simple answer is that they leverage both SEO principles and compelling storytelling to attract views and increase engagement. For a more in-depth answer on the keys to effective copywriting, here are some of the most crucial points to keep in mind.

Effective Copywriting is Clear and Concise

As much as writers love the power of prose, effective copywriting is often straightforward and concise. The truth is that most users will judge online content within a few moments of opening a page. Part of a copywriter’s job is convincing users that their content is worth engaging with as quickly as possible.

There are a few steps a copywriter can follow to ensure that their writing is clear and concise. First, make sure it is easily readable. Breaking up text into sections with clear headings makes it much easier for readers to follow.

Second, cutting out unnecessary verbiage also helps with readability. Copy that is too long can be unclear and frustrating to read. And third, effective and engaging storytelling will always attract attention. For copywriters, this means having a cohesive message throughout a piece of writing.

Know Your Audience and Purpose

Copywriting always has intent. When done right, it is the product of a calculated marketing strategy. It leverages branding opportunities to create insightful and engaging content for a target audience.

As such, a copywriter should always understand what they are trying to achieve and who their audience is. Understand who is going to be reading your copy, and what they are going to be looking for. For instance, if you’re writing for tech experts, there is no need to go over IT basics at the start of your article.

The Call-to-Action

Copywriting on its own is a powerful tool to boost engagement. But what is the next step following engagement? The real secret to increased web traffic via copywriting is the linking opportunities it provides. Digital copywriting can serve as a great springboard for users to explore more features and pages on your website.

A call-to-action is a simple reminder to the reader that your website has more to offer. You’ve already established credibility with high-quality copywriting, now it’s time to show them what else you have for them.

Web Content Development Can Help

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