A secret way to get top clients

It could be a game-changer if you embrace and act on what I share in today’s DEEmail. Please read it carefully and think about it deeply.

My good friend and superstar financial advisor Don Quante created a multi-million dollar per year business focusing on long-term care even though those clients typically don't produce the highest commissions.

So why did Don choose to do this?

First and foremost, he is passionate about long-term care because of his personal experience. He also developed a compelling origin story he uses in his one-to-many sales presentations. It's "compelling" because it comes from his heart and is deeply personal.

Second, Don knew that folks who could afford long-term care planning had money and would be excellent prospects for additional financial solutions he offered.

Because he is genuinely the country's leading expert on the topic and a top-notch salesperson who his clients like and trust, they would refer businesses to him and ask him to help them in other areas of financial planning.

I call this "backdoor marketing."

You determine who your best prospective clients are and then attract them with a service or topic they are intensely interested in, which is different from what most of your competition offers. You then provide the service and offer additional, more profitable services.

No, this is not marketing 101. It can't be templated. You must think about it, but if you crack the code, it could change your business life forever.

Kick butt, make mucho DEEnero!

Dave "Advanced Concepts" Dee

P.S. If you want actionable tips on getting more appointments with quality leads, Join my 5-minute Daily DEEmail list and get a free digital copy of my premium print newsletter at www.davedee.com.