Selling Cyber Security? You are in the right space

I was reflecting on what I have read & discussed this year in relation to Cyber Security & it what has resonated with me the most is as follows: A decade ago, it was said there were two types of organizations; those who are aware that they have been breached and those who have been breached but are unaware. Now with the technology available to CISOs & their teams, organizations can be aware of the threats and defend against them. 

The Cyber Security vendor market continues to be a constantly evolving landscape. The pace of the market seems unlike anything I have experienced before. It feels as if on a weekly basis, I hear about a new vendor, an exciting new solution or an acquisition. The market is said to grow from its current value of more than $120 billion to over $300 billion by 2024. With that in mind, if you are in the Cyber Security market, we aren’t going to be getting any less busy.

What do you think the biggest change will be in the Cyber Security market in the next few years?

How do you keep up with the market?