SEO Chatterbox - Week Ending 25 June 2021
Mark Traphagen
VP Product Marketing & Training - seoClarity. Marketing a company you know is the best in the world at what it does is the best job in the world. Out and proud queer nonbinary bluegrass mandolin player
Here's what SEOs chatted about most on social media and SEO forums:
Glenn Gabe explains why Google core updates often affect the amount and type of rich results showing in SERPs (SPOILER: Has to do with raising site quality bar).
Related: In one of the most-discussed posts of this week, Brodie Clark provides evidence that Google is reducing the amount of space given to FAQ results, as well as how this should affect your strategy around those rich results:
Super useful complete guide to using Regular Expressions (RegEx) in Google Search Console, by JC Choinard. This is one to bookmark:
Great thread by Matthew Howells-Barby on how to improve your internal or client presentations. Most non-intuitive tip (but I get it now!) for me was to start with your recommendation, rather than build up to it:
Kevin Indig asserts that Google's advances in recognizing content quality mean that you must be willing to invest more into content creation.
In my latest for Search Engine Journal I give actionable tips on how to get more of your valuable keywords ranking on page one of Google:
Giacomo Zecchini digs deep trying to reverse engineer how search engines render HTML:
The robots.txt Google documentation has been updated.
From seoClarity (our sponsor)
FREE Resources!
- Spark Content Optimizer - Chrome extension shows keyword performance & ranking, over 40 technical issues, and backlink authority for any web page. Recommended by Aleyda Solis in her #SEOFOMO newsletter (which we also recommend!)
- Schema Builder - Create and validate Schema structured data code for your site from your browser. Winner of Best Search Software Tool at the 2020 US Search Awards