SEO From an IT Company CEO Perspective

So why have I written "yet another" article on SEO? It's certainly a topic that has been beyond popular to write about, and there are many fine articles out there where you can learn a lot.

The focus of this article is a bit different. It's written from a business rather than a technical perspective. And its focus is on the most senior executives at SaaS and hardware tech companies.

I've found that even in 2023 many high-level tech company managers have barely a basic understanding of this topic. As shocking as that may seem, especially in the IT industry, I've found it to be true. Many times they view it as a highly technical, even esoteric topic that they either don't need to or don't think they can understand.

This is really unfortunate. In reality, SEO is a pretty straightforward topic, the basics of which aren't that difficult to grasp. These CEOs and CXOs are really missing the boat by not devoting the time to obtain a baseline level of knowledge in this area. This is a critical part of the marketing mix. Even if it's an activity that an exec may not be deeply involved in, how can you hire people or set forth a basic strategy to utilize it if there isn't a fundamental understanding of the basics?

So I believe that every tech CEO should make the effort to familiarize themselves with SEO basics. Ok, maybe not Satya Nadella at Microsoft! He truly doesn't need to know. But for the rest of us mortals out there, I recommend this SEO article for tech CEOs as a good starting point.

Let me know what you think, and please share with your networks if you see some value. Additional articles are available via Morettini on Management on the PJM Consulting website.