SEO Marketing: 5 Tips To Attract New Audiences

Have you heard this phrase overused by digital marketers? “SEO isn't what it used to be.” Well, that’s true. Search Engine Optimization is always changing. You might not hear this phrase as often. “In 2022, your SEO strategy shouldn't have keywords as your main focus." 

Most people are familiar with the basic concepts of SEO and why it is important for every business. However, many people have taken that to mean that they should overload content with a bunch of random keywords with the hope that they will rank high on a search engine. Unfortunately, the content suffers.

SEO is a strategy just like everything else. You want to implement a solid SEO strategy for your business, but you can't just create content around the keywords that you think your customers might be searching for. Quality content should flow naturally and engage the reader. Therefore, content should be your main focus and keywords should be appropriately incorporated into the text.

Don’t Underestimate Organic Exposure

An organic search basically refers to results that can’t be influenced by paid advertising. SEO Marketing should be organic while also getting boosts from ad spends.

If your URL isn't short (consisting of one or two words) and easy to list virtually everywhere online, then you may want to rethink your URL. 

If you currently have multiple websites for your business you might want to consolidate them into one primary URL with different sub-URLs. Both organic and marketing boost efforts should be focused on your primary URL. This will help you get more organic exposure consistently over time. 

Keywords

When creating quality keywords for your content, it might be best to learn what your competitors are focusing on. If you want words of focus for a higher search engine rank, think about what people search the most. How many times do you (and everyone else you know) pick up your phones and ask about “what to do in the area” or “where things are located?”

It applies to SEO too. Here are a few examples:

• “Things to do in _____ city?” 
• “Where’s the nearest trampoline park?” 
• “Nearest mini golf course.”  
• “Where’s the nearest family entertainment center?” 

New audiences come from searches. Make sure that the keywords that you are advertising are also strategically located in the content on your website.

5 Tips To Make Your SEO Strategy More Efficient

1. Searches Conducted By Potential Guests:

One of the most important things to do is to learn what your customers like about your website. What kind of content are they coming to read? Your data analytics can help you to understand your audience better by seeing how they interact with your landing pages. Once you identify the content that they are coming to read then you can better identify the “types of searches'' they are likely to conduct. 

These metrics can help you to better understand user intent & searches:

• Average time spent on each page
• What the bounce rate is
• How many pageviews your getting
• Conversions

Again, you can look at your competitors to see what they are ranking for the same keywords you are using. 

2. Appropriate Long-tail Keywords:

To maximize SEO efficiency, you want to utilize long-tail keywords that consist of 3 words or more. Why? Because they are more relatable and wide-ranging. This makes them more appropriate for your business. 

3. Quality Content Creation

Content creation is a popular and highly effective way to attract viewers to your website. However, you must remember that poor content can push them away and all but destroy trust with your brand. The content must be valuable to them. Quality is essential. 

The trick is to be sure that you are creating content that is engaging to your target audience. You want them to keep checking your website for new content. Keep in mind that recurring visitors can also drastically improve the search engine performance of your website. 

To make sure you are producing quality content, you need to: 

• Provide fresh material.
• Be sure that the content is informative and entertaining.
• Content should relate to your target audience. 

4. Building Solid Backlinks:

When you build solid backlinks you are adding quality, authority and credibility to your website. Use high-quality backlinks in order to increase your search engine ranking. When you rank higher, you have a better chance to increase your website traffic. 

5. Implementing Meta:

Spend some time creating good metadata. This is what Google bots and your potential visitors view to determine if the result will be relevant to the search. Google bots will go through and analyze your metadata to determine how to rank your site. 

• The URL
• Meta title
• Meta tags
• Meta description
• Image ALT text

SEO and content marketing go hand in hand. Your goal is to rank higher on search engines, this will improve your website traffic. Give your target audience fresh, new engaging content that is worth their time to read and they will likely keep coming back to read more. Once you implement the 6 tips mentioned above, you will be attracting new visitors with your SEO strategy!

07-09-22

 Tim Murphy is CEO of APX Operating Company, dba Boomers Parks, under the ownership of Cerberus private equity ($55B assets). Boomers Parks owns six family entertainment centers and two water parks with locations in California, Florida, and New Jersey.

As CEO of Boomers Parks since 2020, Tim took these eight parks from bankruptcy to profitability in just a year – in the middle of a global pandemic. When Boomers acquired these parks, they were operating at a $10 million loss. Tim transformed the customer experience and added new revenue streams to generate a 180% increase in revenue in 2021 (and on track to be a 250% increase in 2022). 

Tim launched his 35+ year career at Walt Disney World and has since served more than 150 entertainment, restaurant, and food & beverage brands across more than 10,000 locations in C-suite and senior positions.

 Additionally, Tim is a Board Director with Coney Park, Happy City, and YuKids - Family Entertainment & Amusement Parks, part of The Carlyle Group ($275B assets), a private equity firm that operates 150+ family entertainment centers and amusement parks in Latin America. 

 Tim has worked with top-tier entertainment and restaurant brands including Disney, Rebounderz Trampoline Parks, Darden Restaurants (Olive Garden, Bahama Breeze, etc.), Red Lobster, Jimmy John’s, Applebee’s, Sonny’s Bar-B-Q, Denny’s, El Pollo Loco, Hardee’s, Golden Corral, and Firehouse Subs. 

Tim has overseen more than 35 purchase transactions involving over 1,200 restaurants, stores, and park locations. With extensive experience in buying and selling businesses, handling negotiations with buyers and sellers, and creating strategic partnerships to build strong brands, Tim has facilitated deals ranging from $11 million to $350 million+.

 Tim is a member of IAAPA, CAPA, FAA, AAMA & WWA. He is a licensed commercial real estate broker in the State of Florida. Tim earned a BS/BA in Accounting from the University of Central Florida and an MBA in Finance from Orlando College.