SEO is one of the main areas of Digital that requires a deep dive into the Topic. To understand the SEO-base, you need to plunge into the principles of work of the "robots" responsible for recognizing the value of content. A Web Crawler (or Search Robot) is a program that is the first barrier of Search Engine, as it analyzes and indexes the websites in the system.
Today we will analyze the Main Factors affecting the indexing and subsequent Ranking of a Website:
- Host and Domain Factors. These are the first factors by which a website is indexed. Everything is simple here - this is the name, age and subject of the site;
- Technical Factors or Usability factors: "robots" study the site for bugs, secure connection, adaptive (mobile) version, page duplicates and other details;
- Link Factors. There were times when they were the main emphasis in SEO optimization, now everything is different. A sharp increase in external links can threaten to block a web resource, so they try not to use such methods. It is necessary to build up the link mass systematically - the trust of the website directly depends on this;
- Text Factors have become very important: robots check titles, descriptions, as well as the uniqueness of texts and their suitability for the resource. The main task of search engines is to provide high-quality information to the user, therefore a lot of attention is paid to text factors;
- Commercial Factors are very important for e-commerce web resources such as Online Stores. Commercial factors fix the optimality of the processes of payment for products and services on the site. Such factors include payment systems, the "Cart" section, product catalogs and product cards, information about the company, brand, and others;
- Behavioral Factors: how long the user stays on the site, how he “behaves”. Robots take into account the usability of the resource, the presence of animations and breadcrumbs, the speed of the site.
Some experts distinguish other categories, but these are the main ones. It is these factors that have the greatest influence on the indexing and ranking of a website. By following these factors, SEO-specialists can bring the site to unprecedented heights.
All about the principles of SEO - in my blog.
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