Hey there, fellow digital enthusiasts! Are your looking for complete list of up-to-date SEO statistics at one go-to and trusted place? Wondering about the current landscape of SEO in 2024? Looking to boost your website’s organic search traffic? Interested in the latest trends shaping search engine optimization (SEO)? You’re in the right place. In this article, JC Web Pros have curated and categorized the most current SEO statistics to give you a clear picture of where SEO stands this year and beyond. These stats not only underscore the effectiveness of SEO but also provide actionable insights to refine your digital strategy and drive impactful results. Let’s dive into the data-driven world of SEO in 2024 and beyond.
Quick Overview of up-to-date SEO statistics:
SEO Statistics
- 75% users do not go beyond the first page of search results.
- Featured snippets achieve an impressive as well as highest click through rate (CTR) of 42.9%.
- By 2024, the main disruptions in SEO performance are anticipated from Generative AI, Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness), and automated tools.
- 92.3% of internet users access the web using a mobile phone.
- Content exceeding 3,000 words attracts three times more traffic than content around 1,400 words, along with 4 times more shares and 3.5 times more backlinks.
- Pages that rank on the first page typically have an average age of over 2 years.
- 45.1% of all clicks are from organic search results, while 25.6% are zero-click searches.
- Organic search is the second biggest source of web traffic, accounting for 29% of all visits.
Search Engine Usage Statistics
- Nearly 68% of all online experiences start with a search engine.
- Google is the most popular search engine worldwide, with a 95.32% market share on mobile and 81.95% on desktop.
- After Google, Bing holds 3.38% and YANDEX holds 1.65% of the search engine market.
- Google handles more than 99,000 searches per second.
- Every day, there are around 3.5 billion searches performed on Google.
- On average, people perform 3 to 4 searches per day on search engines.
- About 15% of all searches on Google are unique—they’ve never been searched before.
- Google keeps track of about 400 billion web pages in its index.
- The most searched-for term in the U.S. and globally is “YouTube”.
- Google processes over 8.5 billion searches every day, which breaks down to about 99,000 searches per second.
- 61.5% of searches on desktops and 34.4% on mobile devices don’t lead to clicks on any search results.
- The top search result typically gets clicked on about 9.28% of the time, while the second and third results get clicked on around 5.82% and 3.11% of the time, respectively.
- Relevant searches influence the buying decisions of 39% of shoppers.
- Google dominates with a 95.49% market share for mobile searches.
Google Ranking Factors Statistics
- Google considers more than 200 factors in its algorithm to rank websites in search results.
- The top result in organic search gets about 40% of all clicks on average.
- Almost 97% of web pages don’t get any search traffic from Google.
- Google changes Meta descriptions in almost two-thirds of cases, with slight variations depending on the search type.
- About 6% of pages make it into the top 10 search results within a year of being published.
- Pages that rank in the top 10 are usually over 2 years old on average.
- Google is 33% more likely to change title tags.
- Google shows Meta descriptions in search results about 37% of the time, with differences based on the type of keyword.
- The first organic result gets about 40% of all clicks on average.
- Google is much more likely to change title tags that are too long by 57%.
- Around 41% of pages have Meta descriptions that are cut short in search results.
- It takes about 3.1 months for a backlink to affect search rankings.
- Featured snippets take over 50-65% of all top-ranking search spots.
- High-quality content, backlinks, and meeting user search intent are still the top three factors for ranking in 2024.
- Almost 97% of web pages don’t get any search traffic from Google.
- Many link builders believe that nofollow links still affect rankings, about 89.1%
Local SEO statistics
- About 58% of businesses don’t optimize for local search.
- Customers are nearly three times more likely to trust a business if they find a complete Business Profile on Google Search and Maps.
- Over 63% of consumers say they’re likely to check reviews on Google (via Google Maps and Search) before going to a business.
- Customers are 70% more likely to visit and 50% more likely to consider buying from businesses with a complete Business Profile.
- Approximately 28% of searches for nearby services or products result in a purchase.
- About 32% of SEO professionals believe that having a Google Business Profile is the most crucial factor for ranking in the map pack.
- A significant 88% of consumers would choose a business that responds to all its reviews.
- Three-quarters of people who search for nearby businesses on their smartphones end up visiting one within a day.
- Additionally, 36% of SEOs think on-page optimization is the most vital factor for local organic search results.
Keyword Statistics
- Nearly 95% of keywords have search volumes of 10 searches per month or less.
- Roughly 8% of searches are posed as questions.
- Only a tiny 0.0008% of keywords receive more than 100,000 searches monthly.
- Approximately 91.5% of search volumes shown in Google Ads Keyword Planner are higher than actual search volumes.
- The most searched term in 2023, as well as the two preceding years, was “YouTube.”
- Almost half, about 46%, of clicks recorded in Google Search Console are from searches where the search terms are hidden.
- The first 5 organic results in search engine results pages (SERPs) get nearly 70% of all clicks.
- More than 29% of keywords with over 10,000 monthly searches are phrases containing three or more words.
- About 15% of searches on Google are completely new, never having been searched before.
- A large majority, 88.2%, of search queries in the U.S. consist of three words or fewer.
- Titles that include questions have a click-through rate (CTR) of 15.5%, while those without questions have a CTR of 16.3%.
- About 34.71% of Google searches consist of four or more words.
- A quarter of top-ranking pages don’t have Meta descriptions.
- Pages that include a keyword in their URL get 45% more clicks.
- Google is significantly more likely, 57% more often, to change Meta titles that are too long.
- Blogs that demonstrate thought leadership and use transactional keywords see a return on investment (ROI) of 748%.
Link Building Statistics
- Generally, pages with more backlinks tend to receive more organic traffic from Google.
- Businesses that maintain blogs acquire 97% more backlinks than those without blogs.
- SEO experts in 2024 still recommend creating high-quality content as the top strategy to earn backlinks.
- Two-thirds (66.31%) of pages don’t have any backlinks at all.
- About 41% of SEO professionals find link building to be the most challenging part of their work.
- However, nearly all (92.3%) of the top 100 ranking domains have at least one backlink.
- Content that is longer (3,000+ words) gets 77.2% more backlinks than shorter content (under 1,000 words).
- The top-ranked result has 3.8 times more backlinks compared to pages ranked from 2nd to 10th.
Voice Search Statistics
- Every month, more than 1 billion voice searches are conducted.
- Mobile users are three times more likely to use voice search compared to other devices.
- Currently, there are 4.2 billion voice search assistants in use worldwide, and this number is expected to double by the end of this year.
- About 34% of people in the United States use voice search at least once a week.
- The global market for voice recognition is projected to reach nearly $50 billion by 2029, up significantly from $10 billion in 2020.
- Approximately 40.7% of voice search answers come from featured snippets.
- On average, voice search results are about 29 words long.
- Pages that rank in voice search results typically have an average word count of 2,312 words.
Video SEO Statistics
- YouTube hosts an estimated 14.4 billion videos.
- About 68.2% of first-page YouTube results are in HD quality.
- Eighty-eight percent of video marketers consider videos an essential part of their overall strategy.
- Three-quarters of video marketers have used AI tools to create or edit marketing videos.
- Watching videos has convinced 82% of people to purchase products or services.
- Ninety-one percent of businesses use videos for marketing purposes.
- Videos on the first page of YouTube are typically around 14 minutes and 50 seconds long on average.
- An analysis of 1.3 million YouTube videos found that higher rankings were strongly correlated with the number of comments, views, shares, and likes.
- Posts featuring videos earn more backlinks and see a 157% increase in search traffic.
- YouTube videos that attract new subscribers tend to rank higher.
Technical SEO Statistics
- Nearly all (95.2%) sites have issues with 3XX redirects.
- About one-third (33%) of websites meet the Core Web Vitals threshold.
- A significant number (62.7%) of sites have pages that link to redirects.
- About 68.5% of sites have page and search engine results page (SERP) titles that do not match.
- Only a small percentage (11.9%) of pages meet at least one Core Web Vitals metric, and almost all (93%) meet all three metrics.
- More than two-thirds (67%) of domains using Hreflang encounter issues.
- Nearly 60% (59.5%) of sites lack H1 tags.
- Approximately 72.3% of sites have slow-loading pages.
- Around 80.4% of sites do not have alt attributes for images.
- A large majority (88%) of sites struggle with HTTP to HTTPS redirect problems.
- About two-thirds (66.2%) of sites have pages with only one incoming internal link that is followable.
- More than half (51.3%) of sites have multiple H1 tags on their pages.
Mobile SEO Statistics
- About 57% of local search queries come from mobile devices or tablets.
- Every month, Google Lens handles 8 billion questions from users.
- Mobile phones account for 58.67% of all website traffic globally.
- Approximately 54% of smartphone users search for business hours, and 53% search for directions to local stores.
- About 56% of shoppers in stores use their smartphones to shop or research items.
- When using their smartphones, 51% of users have discovered new companies or products.
- For local searches on smartphones, 18% result in a purchase within a day, compared to 7% for non-local searches.
Key SEO Trends and Takeaways for 2024
In the dynamic world of SEO, understanding Google’s algorithm updates and predictions can make or break your online presence. Whether you’re a business owner, marketer, or SEO professional, keeping abreast of these changes can help you adapt your strategies effectively and maintain visibility in search results.
If you’re curious about what Google has in store for 2024 and how it could impact your website’s ranking, delve deeper into the latest insights and predictions in our detailed blog post on 2024 Google Algorithm Updates, Trends and Takeaways. Stay ahead of the curve and optimize your digital strategy for success in the year ahead.
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