September 21st: What's new in the industry this week?
Featured Trend
Which sleepy categories are primed for innovation?
📉 Using an internal historic data tool, our team analyzed categories that have declined in innovation/new product launches in the last 5 years.
📅 In many cases the products you will find on the shelf are the same brands and items that your parents could have bought 20 years ago.
🔍 In this issue we examine hot cocoa, refrigerated tofu, canned soup, and canned vegetables. What could change these products to appeal to a younger audience?
📊 Taking a look at soup innovation, we’ve seen that the RTE Soup subcategory hit its peak of new items around 2014 but has been on a steady decline since
To learn more about the categories that have seen a decline in innovation, and how these sleepy categories are primed for a shake-up, read our latest Food For Thought newsletter: Past Their Prime, Injecting Excitement into Stagnant Categories
In the meantime, here’s what we’re reading:
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