🎯 Series 1/6: Starting an Agency – Choosing Your Niche and Positioning 🚀

I am launching a series of posts about starting an agency.

They emphasize that agency or consulting businesses are quicker to turn profitable without investments compared to other startups (like tech).

The posts will outline six key steps: choosing a niche, creating offers, hiring, budgeting, client retention, and brand growth, highlighting the potential of agencies as valuable assets that can eventually be sold.

Every successful agency begins with research.

No matter the niche, competition is fierce, and the business landscape is more of a blood-red ocean than a blue one.

In digital world, niches are abundant: advertising, creative, production, retail, social media targeting, and more.

The key is to choose a niche where you either:

✔️ Have experience, or

✔️ See high demand but less competition (though this might require a technical partner to handle operations).

💡 Step 1: Market Analysis

When I started INNELS , I had experience with Amazon but didn’t fully know the market. My approach? Aggressive research.

I called competitors pretending to be a potential client (yes, fake it until you make it).

I said I had a clothing brand and needed help with Amazon. Through these conversations, I learned their pricing, offers, and positioning.

Sure, some figured out what I was up to—it was awkward 😬, but the thrill outweighed the embarrassment. Business is business!

💡 Step 2: Customer Development

Now that you know the competition, it’s time to understand your audience.

Dive deep and create a profile of your ideal customer.

Think about:

• How big is their company? Who are their clients? What are their goals?

• Who in the company will you approach? What’s their role, interests, and challenges?

• What specific problems will they pay you to solve?

For example, at INNELS , we defined the smallest details—even down to the weight of the products we’d sell on Amazon for specific brands.

Find 10-20 companies, set up calls or meetings, and learn about their pain points and expectations before selling anything.

💡 Step 3: Core Service and Positioning

Once you understand your client’s problems, define your USP (Unique Selling Proposition).

Ask yourself:

• What makes your service different?

• Are there additional features clients might value, like creative services or financial planning?

Tailor your website to your target audience and showcase relevant case studies. (If you don’t have case studies yet, do a few projects for free to build your portfolio.)

Choosing the right niche and positioning is the first step to building an agency. Every decision moving forward should be based on facts and research—not assumptions.

Stay tuned for the next post in this series! 🚀

#AgencyBuilding #Entrepreneurship #BusinessGrowth #DigitalMarketing #INNELS