Serving Up Experience - March '24

FIVE THINGS you need to know in March.

1. SXSW. Connecting disciplines.

The annual festival of music, art, cinema, marketing and interactive discovery in Austin, Texas is a few weeks away. While we’re activating with clients during the week, our global teams are also enjoying the experiential sights, gleaning what’s new and emergent. Our A/NZ team did an extensive deep-dive into SXSW Sydney as the show continues to expand in 2024. SXSW 2024 runs from March 8th-16th.

2. The 2024 Solar Eclipse. A shared celestial experience.

While the total solar eclipse of 2024 is still a month away, brands and many local business are finalizing plans ahead of the stellar moment. AirBnBs & rentals are in high demand. Delta is offering in-flight experiences for a FOMO-worthy point of view. Everything from watch parties, concerts to eclipse concerts; just about everyone in the path of totality is planning something EPIC. And in these collective human moments, it’s the experiences that bring us together. An estimated 44 million people living in the 115-mile-wide path will experience the total darkness.

3. Super Tuesday. Distrust on the ballot.

In US politics, March 5th is Super Tuesday where the majority of states’ delegates cast their primary votes, solidifying the presumptive nominees for November's elections. With rapid advancements in AI and an anticipated rise in disinformation during a year of global elections, the landscape of consumer trust is more volatile than ever. In these moments of heightened skepticism, it’s important to remember that real, transparent, authentic experiences hold greater value than what most ambiguous, digital-only narratives are trying to sell you.

4. March Madness. What connects us.

We love March Madness at GPJ. Everyone plots out their brackets or plans watch parties, and it's another prime example of our innate love and desire to connect, (talk smack ❤), and interact through shared, common experiences. This year, The NCAA Tournament runs from March 19 - April 8.

5. #WomensHistoryMonth.

March is Women’s History Month, focusing our attention on the achievements, progress and ongoing struggles of women and women's rights throughout the world. At GPJ we are hosting multiple programs to deepen perspectives within the industry and holding talks to find our truths to enrich our best selves.

Here’s a quick look at some of the February Experiences we activated.

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